Director content content strategist producer

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Helping Our Clients Unlock Growth in the Platform World

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”

• Arthur Sadoun, Chairman and CEO, Publicis Groupe.
  
  

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.

Overview

This role serves as the key liaison between the client (Mars), Marcel (our internal content platform) and account teams for all things related to content creation, strategy, and publishing in - leading content brainstorms, creative strategy, co-managing content calendars, client asks/needs, sourcing and curating content from all teams, working with creative teams through production, and proactively seeking out new content streams.

The Content Strategist/Producer will work closely with the Marcel team and account team to ensure consistency in messaging from Publicis.

Responsibilities

Strategic Goals:

• Partner with the Mars Segment team to create a strong content strategy
• Create a steady stream of constant content creation and publishing on Marcel according to the content strategy
• Evaluate and recommend ways to optimize content to polish quality and increase engagement
• If needed, create an Editorial Advisory Board to facilitate ideation and establish content calendars, production timelines, and enable members to continually source and create content
• Elevate content by working with client team and internal Publicis teams to reimagine things like training materials and repackage existing content to be bite-sized, snackable, and on-brand for the client
• Stay connected with the Marcel team for to stay abreast of new features and platform evolutions on the roadmap
  
  

Day To Day Responsibilities

• Lead regular content brainstorms and planning meetings with the client team
• Develop and propose content opportunities according to the established strategy and cultural turning points happening at Mars
• Collaborate with Mars content publisher to get content uploaded through AEM
• Manage production timelines and creative deliverables
• Lead communication with clients to share progress, manage content calendars, and gain necessary approvals
  
  

Onboarding Areas Of Focus

• Ways of working - establish a sustainable workflow between Mars and Publicis teams for continual content creation
• Seek out greater education and understanding of the fuller scope of work for Mars to understand vision, purpose, pillars, roadmap, capabilities, key breakthroughs, and potential content opportunities
• Platform - know the platform inside and out to fully grasp its capabilities and potential, and understand our roadmap for Marcel feature evolution
  
  

Qualifications

• Bachelor’s Degree preferred, ideally in Marketing, Communications, Advertising or a related field
• 7+ years of content strategy and production experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
• Strong understanding of analytics to inform and validate planning and strategy
• Experience monitoring and recommending improvements and optimizations of existing content
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.
  
  

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
  
  

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $127,585 - $200,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/09/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.