Manager, Social Media, Paramount Streaming

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview:

The Manager, Social Media is the strategic lead for assigned titles on the Paramount+ Social team, owning the end-to-end social strategy for their title portfolio and translating marketing priorities into fan-forward campaigns with a defined strategic and creative POV.

This role sits at the center of day-to-day planning and execution, spanning social media campaigns, creative ideation, and production. You'll work closely with partners across Marketing, Creative, Publicity, and other internal and external stakeholders to bring each title to life on social.

The ideal candidate has a solid background in digital marketing and/or social media, a natural instinct for building cross-divisional partnerships, and a genuine interest in entertainment.

This position reports to the Director, Social Media on the P+ team and is based out of our New York City office.

Responsibilities include, but are not limited to:

• Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement

• Build and maintain social content calendars per title in Airtable, covering both launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube

• Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships

• Consistently refine and optimize content and formats based on social insights and evolving best practices

• Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through the production and post-production process

• Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy

• Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity, and other areas

• Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution

• Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time

• Lead and mentor Coordinators on day-to-day publishing, execution, and creative development

Basic Qualifications:

• Bachelor's degree or equivalent experience preferred

• 5+ years of experience in social media, digital marketing, television, and/or entertainment

• Demonstrated track record of developing and executing innovative social/digital marketing campaigns

• Familiarity with tactics used to build fan communities

• Proficiency in social content development, execution, and best practices across TikTok, Instagram, Facebook, YouTube, and X

• Experience with Airtable or comparable asset management tools

• Comfortable with MS Office suite, Google suite, and Slack

Additional Qualifications:

• Deep knowledge of existing and emerging social platforms

• Solid project management skills with the ability to manage multiple titles and timelines simultaneously

• Top-notch written and verbal communication and presentation skills

• Knowledge of scripted television production and the content marketing lifecycle

• A cooperative, team-focused approach with robust cross-functional collaboration instincts

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $85,000.00 - 100,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

What We Offer:

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount:

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.