Brand Product Marketing Manager - Haircare, Beauty, R&D

Creative Circle, LLC
New York, NY

Job DescriptionBrand Product Marketing Manager Position OverviewA well known beauty client is seeking a Brand Product Marketing Manager , who is responsible for category management and new product development for the Styling category. This includes owning key brand strategies and expansion plans, amplifying new product launches, and partnering with cross-functional and local marketing teams for new launches and ongoing business. It requires a deep understanding of hair care market dynamics and insight into what's next via observing beauty and lifestyle trends. This is a 7-month, 40 hours per week, contract role.Key ResponsibilitiesUnderstand the competitive landscape and market, customer, category, product, pricing, and channel trends, identify growth opportunities, and translate trends and consumer knowledge into meaningful insights. Drive new launches in all stages from concept to on-counter by orchestrating the development process: write the project brief, update piloting tools (Magellan, Tag, Opera, etc.), and follow up on the operational topics working closely with R&D and development teams.Write marketing mix recommendations (IMC/360/Digital/Retail) for product launches or pillar-product renovations to create an integrated, engaging, consistent consumer brand experience. Communicate and distribute global social and channel strategy to local marketsExchange constantly with the zones and strategic countries, support them during product launches and ensure follow-up of go-to-marketMonitor the execution of the communication and pricing plan by local marketing teams.Qualifications2+ years of experience in product development & brand management in beauty industryConceptual thinker, able to translate diverse technical and trend inspiration into consumer-relevant storytelling and claims.Strong skills in tactile/aesthetic evaluation of cosmetic products as well as the ability to communicate product understanding. Advanced analytics capability of interpreting market and consumer data Entrepreneur spirit and strong ownership of the brand and business Well-organized and self-motivated; action- and results-oriented with demonstrated ability to work independently and in collaboration with cross-functional teams.Pro-active, confident, and highly assertive individual who can successfully build business relationships with regional/local marketing teams and present recommendations in an influential and persuasive manner. Open-minded and collaborative attitude with a team spiritIn this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:Email your resume in Word to:[email protected] Please do NOT change the email subject line in any way. You must keep the JobID: : DR8-1883220 -- in the email subject line for your application to be considered. *Donna Ruch - Senior Recruiter, National DeliveryFor Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additional

Posted 2025-11-15

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