Principal Product Manager, SoFi Money

The Role

At SoFi, we’re on a mission to help our members get their money right, and become a Top 10 Financial institution. We’re seeking an experienced Product Manager to own the vision, strategy, and delivery of SoFi Money’s onboarding, activation and cross-sell initiatives to create a world-class product experience for our Members in their first 90 days with SoFi.

Specifically, we are looking for someone with an experimentation mindset and a proven track record establishing effective product growth loops. You will focus on optimizing for account opens and deposits while providing a more contextually relevant product experience in our Members' early SoFi tenure. Looking to the future, you will identify and champion differentiated member experiences that set SoFi apart, delivering unique value to SoFi members and the business.

As a key cross-functional player, you will collaborate closely with Engineering, Design, Marketing, Business Unit Leads, and other Product Managers to set a vision, define priorities, manage trade offs, execute an ambitious agenda, and be accountable to results reported at the executive level.

What You’ll Do:

• Create and articulate a comprehensive product vision, strategy, and roadmap for your product area, with a particular focus on iteration through experimentation. 


• Deeply understand Member use cases, industry trends, and business drivers to identify and advocate for new opportunities.


• Collaborate closely with engineering and design through the product life cycle, from initial concept to high-quality delivery.


• Effectively balance member, business, and technical goals with available resources to maximize impact.


• Drive alignment and build trust with cross-functional stakeholders and across organizations within SoFi.


• Promote a strong product culture by developing frameworks, implementing processes, and mentoring other Product Managers.

What You’ll Need:

• 7+ years of product management experience with a proven track record driving growth through user-centered design and experimentation.


• Experience with experimentation platforms (we use Optimizely and StatSig).


• Bachelor’s degree or higher in a relevant field.


• A proactive, results-oriented approach to your work.


• Ability to thrive in a fast-paced, dynamic environment.


• Demonstrated ability to grasp complex user scenarios, technical concepts, and business drivers to make well-informed decisions.


• Keen attention to detail and proficiency in distilling complex issues.


• Exceptional written and verbal communication skills.


• Ability to collaborate with and manage cross-functional groups of stakeholders.

Nice to Have:

• Experience in financial services products, especially credit cards or lending products.