Content Growth Lead, Creator Partnerships

DESCRIPTION Amazon's Creator Services team leads creator programs that span media, commerce, and culture. We connect creators and Amazon's diverse businesses, helping bring big ideas to life across Wondery, Amazon Music, Twitch, Audible, Amazon Games, and beyond. Join us in making Amazon the home for creators.


We're seeking a leader to build and scale our Content Growth team in service of our creator partnerships. This role will own the strategy and execution of content distribution across all services – including YouTube, TikTok, Meta, and Amazon's owned-and-operated products – to maximize audience reach, engagement, and monetization for our creator partners. Today, those creator shows include New Heights (Jason and Travis Kelce), Mind The Game (LeBron James and Steve Nash), Baby, This Is Keke Palmer (Keke Palmer), Armchair Expert (Dax Shepard), and more. You'll lead a team responsible for transforming how we distribute and optimize creator content, building in-house platform expertise, and developing scalable workflows that drive growth. This role reports to the Head of Creator Partnerships and must be located in New York City or Los Angeles.


Key job responsibilities
Content Distribution Strategy & Execution:

• Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS, and Amazon O&O services to maximize reach, engagement, and monetization.
• Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.
• Lead innovation in short-form and mid-form content optimization.
• Cultivate relationships with all distribution services, negotiate platform partnerships, and represent Creator Services in all platform partner meetings, conferences, and events.
• Transform manual distribution workflows into automated, scalable solutions that support growing content volume.
• Design and implement standardized performance measurement frameworks across all distribution endpoints.
• Build with AI to find opportunities for automation, optimization, and workflow improvements.

Team Leadership & Development:

• Build, lead, and mentor a high-performing team.
• Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies.
• Set clear performance metrics and goals aligned with overall business objectives.
• Lead cross-functional initiatives with Creator Services, Creator Ad Partnerships, and other Amazon teams.

Monetization & Analytics:

• Partner closely with Creator Ad Partnerships to ensure distribution strategies support monetization goals and scale ad/sponsorship opportunities.
• Develop distribution approaches that optimize for high-value inventory and premium sponsorship opportunities.
• Build analytics capabilities to measure content performance, identify growth opportunities, and translate data into insights and actionable strategies that drive revenue growth.

Creator Advisory:

• Serve as a strategic growth advisor to creator partners, providing guidance on distribution optimization.
• Develop and share platform-specific best practices and guidance that help creators grow audiences and increase monetization.
• Create scalable frameworks demonstrating the distribution value Creator Services brings to partnerships.

BASIC QUALIFICATIONS

• 10+ years of building and leading large teams and working in matrixed operating structures experience
• Knowledge of distribution networks and channel P&Ls
• Bachelor's degree or equivalent
• Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
• Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
• Experience negotiating VP-level contracts with channel partners and agencies
• Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
• Experience driving growth through and with cross-functional teams including inside sales, technical, marketing, segmentation, legal (contracts)
• 7+ years of experience in digital content distribution, platform partnerships, or creator economy operations
• Demonstrated expertise in content optimization across major distribution platforms (YouTube, TikTok, Meta)
• Proven track record developing and executing multi-platform distribution strategies that drive measurable audience growth and engagement
• Experience establishing scalable workflows and operational frameworks to support content volume expansion
• Strong analytical capabilities translating platform performance data into actionable growth strategies

PREFERRED QUALIFICATIONS

• 10+ years of managing and developing high performance teams experience
• Master's degree or equivalent
• Experience in Go-To-Market, Business Development, Sales, or Consulting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.


Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, CA, Culver City - 193,700.00 - 262,000.00 USD annually
USA, NY, New York - 213,000.00 - 288,200.00 USD annually