Assistant Manager, PR & Influencer Marketing, Clinique North America
- Generate innovative ideas and pitches to engage our community, driving increased earned media value (EMV) and fostering brand loyalty.
- Develop deep understanding of the brand core consumers, key priority products, key audience segments, etc.)
- Support and guide winning strategy on how to grow and accelerate brand EMV
- Support development of go to market media strategies in partnership with consumer engagement team and cross functional marketing partners and retailer teams.
- Partner with internal teams and external agencies to ensure accurate implementation and timely launches
- Support the cultivation and expansion of the Clinique Community; regularly identify and engage with new talent
- Support the execution of a scaled, always-on seeding and paid influencer marketing internally and with key agency partners
- Support strategy supporting our launches and evergreen moments from concept to execution
- Create best-in-class experiences for editors, influencer, and consumers
- Manage the implementation and execution of brand eventing from start to finish
- Support the implementation of influencer mailings & seeding strategy (assembly, logistics, delivery status, troubleshooting), working with vendors for seamless execution.
- Manage weekly and monthly reporting across PR + Influencer programming
- Track primary and secondary KPI's for all campaigns, and bring strong analytical POV to reporting
- Partner with agencies to curate wrap reporting for key earned media initiatives
- Synthesize learnings to drive internal reporting(leadership, product marketing, global CE, etc.) stakeholders.
- Leverage learnings to influence go forward strategic plans/media campaign executions
- Own all internal financial documents regarding influencer/PR spend. Communicate with Brand, Finance, and Accounts Payable teams to understand any discrepancies, outstanding invoice payments, etc.
- PO & Invoice Management
- Ensure internal finance trackers are up to date
- Manage budget tracker; Brandmaker projections & actualization entries for all earned media efforts
- Monitor and track budget allocations for talent partnerships and activations
- Reconcile monthly/quarterly budget forecasts
- Work closely with 360, E-commerce, Creative, Category Marketing, Retail, and Analytics teams
- Coordinate with agency and vendor partners to ensure flawless execution and alignment on campaign timelines and deliverables
- Foster a culture of collaboration and creativity cross functionally with NA + Global brand partners
- Manage the relationship between team programming and total business goals to identify opportunities for synergies and optimization
- Agency experience highly preferred
- 3-5 years PR/Influencer experience required, preference for beauty/wellness industry
- Demonstrated passion for beauty, influencers, and content creators - always "in the know." Obsession with Instagram, TikTok, YouTube, and social media best practices
- Existing relationships with influencers, editors, talent agents
- Strong team player who works well in a highly integrated team model (internal + external) and fast-paced environment
- Highly organized, detail-oriented, and proactive in managing multiple projects simultaneously
- Clear and concise communicator, able to convey ideas effectively both in writing and verbally
- Must possess strong skills across MS excel, Powerpoint, Tribe Dynamics or similar platforms, and emerging AI
- Bachelor's degree in Marketing, Communications, Advertising or a related field
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