Email Marketing Manager

Need Local to work onsite in New York

We are seeking a data-driven, technically proficient Email Marketing Manager to lead our comprehensive B2B and B2C email marketing efforts. This strategic role will oversee the entire email marketing lifecycle-from strategy development and audience segmentation to campaign deployment, testing, and performance optimization.

The ideal candidate will excel at engaging diverse stakeholders (educators, administrators, and parents) while driving measurable results in customer acquisition, retention, and business growth. You'll leverage your expertise in email marketing platforms, data segmentation, and analytics to create impactful campaigns that deliver results.

Tools & Technical Skills

• Hands-on experience with tools such as:
• Salesforce Marketing Cloud
• Adobe
• Epsilon
• Fabio
• Movable Ink (or similar email vendors)
• Broader understanding of email campaign building and execution .
• Experience managing technical projects ; low-level coding (e.g., SQL ) is a plus.

Key Responsibilities:

Develop and execute comprehensive email marketing strategies aligned with business objectives, collaborating closely with marketing, product, and sales teams

Design and implement sophisticated audience segmentation and lifecycle marketing programs that optimize engagement and conversion throughout the customer journey

Own email marketing analytics and reporting, delivering actionable insights to stakeholders while continuously optimizing key metrics (open rates, click-through rates, traffic, and revenue)

Ensure email deliverability excellence through expert list management and strict compliance with email regulations

Manage technical aspects of email deployment including data file queries, HTML configuration, and campaign scheduling using enterprise-level platforms

Coordinate content development with internal teams, including making minor HTML edits as needed

Build and maintain templated campaigns using content management systems

Implement rigorous quality assurance processes to ensure all campaigns meet internal standards and client expectations

Partner with Customer Care to efficiently manage cross-company opt-out requests

Stay at the forefront of email marketing innovations, tools, and best practices, particularly within education and publishing sectors

Qualifications:

6+ years of digital marketing experience with specialized focus on email marketing in both B2B and B2C environments

Demonstrated expertise in content strategy development and sophisticated customer segmentation

Advanced knowledge of personalization techniques, automated lifecycle marketing, lead scoring, nurture workflows, and behavioral targeting

Proficiency with enterprise marketing platforms such as Adobe Campaign, Adobe Analytics, AEM, Movable Ink, Validity, Salesforce, and Marketo

Strong Microsoft Office skills, particularly Excel (pivot tables, vlookups, data visualization), Word, and PowerPoint

Experience with Dreamweaver preferred

Exceptional analytical and strategic thinking abilities combined with a creative, solution-oriented mindset

Outstanding organizational skills and clear communication style

Proven project management capabilities with experience coordinating cross-functional, distributed teams

If you are interested or have any references please share resume at [email protected].