Product Marketing Manager, Nursing Education

LOCATION: Remote U.S. locations

OVERVIEW

We are seeking a dynamic and experienced Product Marketing Manager to join our Nursing education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning and testing solutions. This role requires an understanding of the healthcare education and testing market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.

RESPONSIBILITIES

• Product Expertise: Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
• Product Launches: Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
• Campaign Execution: Develop, execute, and measure cross‑channel campaigns, working across a cross‑functional team that includes product management, sales, and central marketing organization. Refine and optimize product messaging and positioning.
• Lead Generation: Collaborate with central marketing and campaign marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
• Sales Collaboration: Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids.
• Data Analytics: Track, report, and analyze program KPIs and ROI. Utilize data‑driven insights to measure and define future best practices.
• Market Research: Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision‑making personas. Monitor industry trends and proactively adjust marketing strategies accordingly.
• Competitive Analysis: Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required. Provide strategic insights based on market and competitive analysis.
• Gather customer insights by interacting directly with customers during seminars, tradeshows, and on‑site visits to inform product development and marketing strategies.
• Support thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.

QUALIFICATIONS

Education: Bachelor’s degree in Marketing, Business, or a related field (Master's preferred); or equivalent experience.

Experience

• 2+ years of experience in product marketing, preferably in the healthcare or education sectors.
• Demonstrated success in launching new products and growing market share.
• Analytical skills with a data‑driven approach to decision‑making.
• Ability to quickly grasp complex products and communicate their value clearly.
• Exceptional writing skills with the ability to simplify technical concepts.
• Advanced expertise in market research and data interpretation.
• Proficiency in marketing automation tools and CRM platforms.
• Excellent verbal and written communication skills.
• Superior project management and leadership capabilities.
• Collaborative mindset with the ability to thrive in a fast‑paced, cross‑functional environment.
• Deep understanding of the healthcare education landscape is a plus.

TRAVEL

This role requires travel an estimated 25% of the time. Attend meetings outside of traditional 9‑5 work hours as needed.

Compensation

$89,600.00 - $157,000.00 USD

This role is eligible for Bonus.

Additional Information

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affir​mative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.