VP Marketing

We are Darrow – a fast-growing, mission-driven LegalTech startup born with a key mission: to uncover legal wrongdoing and secure justice for impacted parties. Founded in 2020 in Tel Aviv, Israel, Darrow is looking to revolutionize the justice system. Our team of world-class legal experts and technologists has built an intelligence platform, uncovering egregious violations across legal domains, such as privacy and data breach, consumer protection, securities and financial fraud, environment, and employment. We are looking for a talented and passionate VP Marketing to join our New York office.

You are someone who wants to put your best ideas to work. And you want your work to have meaning.

Not Your Typical VP Marketing Role

As a VP Marketing at Darrow, you will lead our global Marketing Department. You will be responsible for all marketing activity at Darrow. You will be at the forefront of shaping our vision and growth strategy. You will own the development of strategies across brand, content, events, growth and product marketing. You will lead, manage, build, and optimize a world-class marketing team for a leading brand in legal tech and AI.

Responsibilities:

• Work closely with Darrow’s Leadership Team to understand corporate goals and use them as the foundation for creating an overall marketing vision and detailed strategic plan to drive desired outcomes, elevate the Darrow brand, and develop our leadership position in AI.
• Manage conception, development, and implementation of marketing strategy, plans and projects to drive market awareness and client engagement. Own the development and evolution of our growth marketing strategy and performance marketing efforts
• Collaborate with business and product teams to define our product marketing strategy, positioning, messaging, and go-to-market efforts.
• Manage, coach and develop the global Marketing Department to create a collaborative and creative culture.
• Manage and coordinate our global marketing budget, network of freelancers, and PR partners.
• Understand key performance metrics and tracking tools for market research, forecasts, campaign results, trends, and translate results into actionable insights for the management team.
• Attend conventions and conferences, preparing engaging & compelling displays and collateral (e.g., datasheets, whitepapers, videos).

REQUIREMENTS

• 10-12 years of experience in marketing leadership roles, preferably in a startup or high-growth environment.
• Strategic thinker with broad functional experience spanning consumer insights, brand strategy and marketing, product marketing, strategic planning, portfolio management, promotion, digital and social marketing, public relations, and advertising.
• Deep experience in leading new product development and launches in high-growth, multi-product companies.
• Strong technical knowledge of digital marketing strategies and platforms.
• Proven track record of developing and executing successful marketing strategies.
• An expert communicator with a strong ability to delegate responsibilities and collaborate across a wide range of departments.
• Proven ability to plan and manage budgets.

Tools & Platforms:

• Product Management: Familiarity with tools like Jira, Asana, or Trello.
• Marketing Automation: Experience with platforms like HubSpot, Marketo, or similar.
• Analytics: Proficiency in Google Analytics, Mixpanel, or similar analytics tools.
• CRM: Knowledge of Salesforce or equivalent CRM systems.

Benefits:

• Medical, Dental & Vision insurance for you and your dependents.
• $150 weekly Grubhub credit for lunches.
• Unlimited paid time off policy.
• Hybrid work model - onsite 3 days/week.
• Eligibility to participate in a bonus incentive plan and stock option plan to give our employees a direct stake in Darrow’s success.
• Darrow provides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and specific office location. The range of pay (base salary) for this role is $210,000-250,000.

* Please note that if the years of experience are lower than the required qualifications, the salary range may be adjusted accordingly.