Alexander Wang Director, Stores

Alexander Wang
New York, NY
Summary: The Director, Stores leads the North America retail fleet and Europe shop-in-shop business, with full ownership of store performance, client experience, and field execution. This is a multi-store leadership role overseeing the full store network, responsible for setting the direction for the retail function and translating company strategy into consistent, high-impact execution across all locations. The role connects HQ strategy to in-store execution across retail, digital, and marketing, ensuring stores are a primary driver of customer engagement, conversion, and brand experience.

This role reports into the VP, Global Sales & Retail.

Key Responsibilities:

Commercial Performance & Retail Leadership
  • Set and lead the commercial direction and performance of the retail fleet across NA stores and EU SIS
  • Establish KPIs and accountability across store teams (sales, conversion, ATV, UPT, client retention)
  • Partner with buying and planning to optimize assortment, inventory flow, and sell-through
  • Identify and execute opportunities to drive incremental revenue through client development, events, and localized initiatives

Store Leadership & Team Development
  • Lead, coach, and develop Store Managers to drive performance and accountability
  • Set the standard for leadership, performance expectations, and ways of working across the store network
  • Build a strong talent pipeline and succession plan across the fleet
  • Partner with HR on hiring, payroll coordination, performance management, employee engagement, and policy compliance
  • Ensure consistent execution of brand standards and team culture

Client Development, Experience & Selling Culture
  • Set expectations for service standards, selling behaviors, and overall client experience
  • Drive adoption and consistent execution of clienteling and retail CRM tools within stores
  • Establish and elevate a selling culture focused on client engagement, conversion, and retention
  • Drive appointment-driven selling, localized events, and in-store client engagement

Operational Excellence (in partnership with Operations)
  • Ensure disciplined execution of store operations, policies, and procedures
  • Partner with Operations leadership on staffing, inventory management, and store efficiency
  • Oversee new store openings, renovations, and SIS activations from a retail execution standpoint
  • Own store-level response to incidents and business disruptions, ensuring timely resolution and minimal impact to operations

Cross-Functional Leadership
  • Act as the primary liaison between stores and HQ functions (buying, VM, store planning, brand experience/marketing, operations, digital)
  • Represent the retail function in cross-functional decision-making and ensure store priorities are reflected in broader business strategy
  • Provide ongoing feedback from stores to inform product, client, and market strategies

Qualifications:
  • 8-12+ years of multi-store retail leadership experience, preferably in luxury or contemporary fashion
  • Proven track record of driving commercial performance across multiple locations
  • Strong leadership and team development capabilities
  • Deep understanding of clienteling, customer engagement, and retail execution
  • Ability to translate data and insights into actionable strategies
  • Strong cross-functional collaboration and communication skills
  • Hands-on, detail-oriented, and commercially driven

We are an Equal Opportunity Employer M/D/F/V

In compliance with the New York City salary transparency requirements, the potential salary for this position is from $140,000 to $155,000, which represents a range commensurate with experience, knowledge, and skills required.
Posted 2026-05-15

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