Senior Specialist, Integrated Media Operations

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Job Description

The Senior Specialist, Integrated Media Operations supports the execution of corporate media buys and integrated sponsorships across The WNET Group’s linear, digital and streaming (OTT/CTV) platforms. This role plays a critical part in ensuring accurate execution and fulfillment of media orders and sponsor contracts aligned with campaign goals, adheres to brand guidelines, and meets sponsor expectations across our platforms. The position sits within Corporate Engagement and collaborates closely with Media/Sponsorship Sales Directors, Finance, Scheduling and Traffic Operations, Research, Development Operations.

Specific responsibilities include:

• Assist Associate Director with linear and digital media placements for agency/client media buys and corporate sponsorships within WNET’s portfolio of signature content and media platforms including broadcast channels, websites, streaming services, newsletters adhering to public media guidelines and FCC Compliance standards.

• Utilize CRM (Salesforce) to input, track and manage accounts, media orders, sponsor contracts from intake through execution.

• Work closely with Finance to ensure accurate revenue reconciliation and billing / special instructions of all media orders.

• Generate reports and dashboards to monitor and track revenue progress, media delivery, contract fulfillment and performance.

• Create post-media campaign reports for agencies and clients.

• Other relevant duties, as assigned.

Qualified candidates will be highly organized, detail‑oriented, and demonstrate strong problem‑solving and strategic thinking skills. Additional qualifications include:

• Minimum of 4 years’ experience in media, media management, client service, or account management within an advertising, marketing, communications agency, or media organization; knowledge of the New York market preferred.

• Familiarity with broadcast traffic systems (e.g., Myers/Protrack, WideOrbit) and digital ad‑serving platforms such as Google Ad Manager.

• Solid understanding of the digital media ecosystem (display, video, social, programmatic, etc.)

• Strong skills with CRM tools (Salesforce or similar preferred) and Microsoft Office Suite (Excel, PowerPoint, Word), AirTable.

• Working knowledge of quantitative and audience analytics, including Nielsen and Scarborough data.

• Excellent written and verbal communication skills.

• Ability to manage multiple priorities, meet deadlines, and work effectively under pressure.

• Self‑motivated, with a strong work ethic and ability to work independently.

• Understanding of public media and the nonprofit fundraising landscape is a plus.

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

The WNET Group
825 Eighth Avenue
New York, NY 10019-7435

It is the policy of WNET not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any classification protected by law.

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The compensation range for this position is $68,000 - $75,000. Internal equity considerations will be reviewed before making a final offer.