Director of Marketing

Leap Health is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.

Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.

We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.

Director of Marketing

Location: Remote (US) or NYC hybrid • Reports to: CEO • Team: Marketing (brand, growth/demand gen, product marketing, comms, field/partner marketing, marketing ops)

About Leap Health

Leap Health partners with self-funded employers and health plans to transform how specialty drug and infusion care are delivered and financed—reducing costs while improving the experience for patients who rely on these life-sustaining therapies.

Infusions make up nearly 10% of total healthcare spend and are the fastest-growing cost category for employers and payers. Leap Health tackles this challenge through transparent drug pricing, intelligent site-of-care management, and a national network of high-quality infusion providers.

Our model eliminates hidden markups and delivers claims-validated savings averaging $3 million per 10,000 members each year. Each patient we serve generates an immediate ROI through lower costs, better access, and improved care.

As one of the fastest-growing benefit platforms in employer healthcare, Leap Health is redefining how specialty care is managed and paid for. We’re proud to partner with leading employers, including numerous Fortune 500 companies, such as Allstate, Prudential, and Moog. Join our mission to remove every barrier to life-changing therapy.

The Opportunity

We’re hiring a Director of Marketing to own our end-to-end marketing strategy and build a high-performing team. You’ll shape the brand, generate pipeline, enable the field, and partner closely with Sales, Clinical, and Product to accelerate growth in employer, TPA, and payer channels. You’ll also partner with Client Success to create strategies and collateral that enable patient activation.

Key Responsibilities

• Own the marketing strategy & plan: Set the annual/quarterly strategy, budget, channel mix, and OKRs tied to pipeline, revenue, and brand outcomes.

• Build and lead the team: Hire, coach, and scale Brand, Growth/Demand Gen, Product Marketing, Comms/PR, Field/Partner Marketing, and Marketing Ops.

• Pipeline & growth: Deliver marketing-sourced and influenced pipeline for enterprise employers/TPAs; optimize paid/owned/earned channels and events; reduce CAC and time-to-payback.

• Product marketing: Refine ICPs and segmentation; craft positioning, messaging, and competitive narrative; and launch playbooks; create enablement (decks, one-pagers, calculators).

• Evidence & healthcare credibility: Turn clinical and claims outcomes into compliant, compelling stories (case studies, ROI one-pagers); coordinate med-legal review; uphold brand/claims discipline.

• Consultant/partner marketing: Build broker/consultant programs; co-marketing with channel partners, and field enablement.

• Communications & brand: Lead PR, analyst/press relationships, thought leadership, and social strategy.

Qualifications

• 7+ years in B2B/B2B2C marketing, 5+ years in healthcare (digital health, benefits, payer/provider, care delivery, or health tech).

• Proven enterprise growth : scaled pipeline for high growth businesses with multiple channels, and multi-stakeholder deals.

• Depth in product marketing , demand gen , brand/comms , and marketing ops ; fluency in Salesforce + a MAP (HubSpot/Marketo), attribution..

• Experience converting clinical/outcomes data into compliant commercial assets; familiarity with PHI/HIPAA and claims-substantiation best practices.

• Exceptional storytelling, executive presence, and cross-functional leadership; builder’s mindset.

Compensation & Benefits

• Competitive base salary and equity
• Comprehensive medical, dental, and vision coverage
• Flexible remote work environment
• Opportunities for professional development and career advancement as Leap grows

This is not a place to idle. We work with pace, precision, and intent. We’re building an outlier company — and we operate accordingly. If that sounds exciting to you, join us.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.