Group Creative Director, Public Relations, Social & Influence
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook. Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of Ogilvy’s capabilities and global talent—Ogilvy Health brings forth world-class creative solutions for its clients. Over the past year alone, the Ogilvy network has been recognized with the following:- Global Agency Network of the Year (Ad Age)
- Global Agency of the Year (Adweek)
- One of the “Best Places to Work” for LGBTQ+ equality (Human Rights Campaign’s Corporate Equality Index)
- Most Effective Agency Network (Effie Worldwide)
- Agency Network of the Year (Clio Awards)
- Network of the Year (One Show)
- Global Network of the Year (LIA Awards)
- Gartner Magic Quadrant Leader
- Most Awarded Agency (Influencer Marketing Awards)
- …and Ogilvy was the first agency network to secure the top rankings on both WARC’s Creative 100 and Effective 100 in consecutive years
- Visionary Leadership: Define and champion the agency's "earned first " creative philosophy, ensuring it is integrated into all relevant client strategies and creative development processes.
- Creative Direction & Excellence: Lead the development and execution of innovative, high-impact culture-first creative campaigns and concepts that are strategically sound, socially relevant, and designed for channel-specific organic amplification offline and online.
- Team Leadership & Mentorship: Manage, mentor, and inspire a team of earned creatives (copywriters, art directors, content creators, community managers) to push creative boundaries and deliver exceptional work. Foster a collaborative and innovative team environment.
- Strategic Partnership: Collaborate closely with strategy, account, social and influence, and media teams to ensure creative concepts are aligned with client objectives, audience insights, and omnichannel best practices.
- New Business Development: Drive new business pitches, showcasing the agency's expertise in earned, social and influence-led creativity, championing a nimbler and trend-forward approach to creative, and helping to secure new clients.
- Client Relationship Management: Present and defend creative concepts to clients, building strong relationships and acting as a trusted advisor on earned social strategies.
- Trend Spotting & Innovation: Stay at the forefront of trends, creators, emerging platforms, and best practices in earned and social media. Proactively identify new opportunities for clients and the agency.
- Campaign Strategy & Development: Oversee the development of dynamic campaigns from concept to creation, including an understanding of diverse content formats optimized for social platforms, short-form video, long-form video, activation moments, interactive content, influencer collaborations, and community-driven initiatives.
- Performance & Optimization: Work with analytics teams to understand the performance of campaigns, identify insights, and optimize creative for maximum earned impact.
- Brand Stewardship: Ensure all creative work adheres to brand guidelines and regulatory requirements within the highly regulated healthcare industry.
- 10 years of progressive experience in creative roles within a PR, social, advertising or marketing agency, with at least 3-5 years specifically focused in Healthcare
- Proven track record of developing and executing highly successful "earned first" campaigns that generated significant organic impact.
- Strong understanding of both the healthcare industry and the creator economy, the regulations (e.g., FDA, HIPAA, FTC), and the unique challenges and opportunities of communicating this information.
- Exceptional leadership and team management skills, with a passion for mentoring and developing creative talent.
- Deep expertise across earned media (traditional media and creator brands) and major and emerging social media platforms (TikTok, Instagram, X, Facebook, LinkedIn, Reddit, YouTube, etc.) and a keen understanding of their audience behaviors.
- Proficiency in various content creation tools and platforms (e.g., Adobe Creative Suite, video editing software).
- Excellent presentation, communication, and interpersonal skills, with the ability to articulate creative vision and strategy effectively to clients and internal teams.
- Strategic thinker with a strong analytical mindset, able to translate data and insights into actionable creative solutions.
- A proactive, curious, and innovative spirit, constantly seeking new ways to engage audiences and drive impact.
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