Altra: Lifestyle Sales Manager

VF
New York, NY

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we're all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers or

What will you do?

The Lifestyle Sales Manager leads overall sales planning, budget, and execution for assigned lifestyle accounts. These plans help to guide the Altra sales strategy across the U.S. As a member of the sales management team, this role provides leadership, training and vision to drive product sales by planning, controlling and directing the activities of the sales representatives in the region. While this position is fully remote, the ideal candidate will reside within a key major city like NYC, LA, Chicago, Atlanta, etc. to better service their client base.

Let's break down that day-in-the-life a bit more.

  • Achieve monthly, quarterly and annual revenue targets for the lifestyle channel.
  • Manage, mentor and train an external sales team. Manage team structure that aligns to future distribution and brand strategy; including, recruiting new talent to support future sales organization.
  • Achieve goals set forth in the strategic plan, including enhancing and building account relationships, seasonal Go to Market and growth strategies and development of the wholesale activation strategies.
  • Develop regional sales plans by territory to align with Altra's and VF's seasonal initiatives and financial targets by region.
  • Manage strategic account plans, ensure complete execution and align seasonal initiatives with Go to Market (GTM) strategy (partnering with marketing). Coordinates early pre-lines with product team to gather critical information on specific market trends.
  • Create and track weekly/monthly and quarterly sales goals that tie to strategy and individual rep performance
  • Oversees the current Altra partner relationships as well as being able to identify and build on new Altra business opportunities including maximizing channels and new accounts.
  • Utilize consumer, market share and POS data insights to sustain and grow retail business while proactively addressing issues and opportunities.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5 - 7 years of experience and professional achievements.

The foundation skills you will need in this position are:

  • 5+ years of Sales, Product, marketing experience, ideally within the lifestyle space
  • 5+ years of management experience, overseeing 5-10 direct employees
  • Background in product merchandising, sales, marketing or retail
  • Proven ability to create and implement winning sales strategies and communicate results clearly.
  • Demonstrated results in executing multiple projects and integrated plans on a seasonal basis
  • Ability to negotiate and influence others
  • Ability to work through conflict management situations using Altra Values and looking for a win-win outcome.
  • Quantified results in leading teams to targeted results and exceeding expectations
  • Excellent process and organizational management skills
  • Excellent written and oral communication skills
  • Demonstrated team leadership skills
  • Proven ability to build and maintain business critical relationships/partnerships
  • Ability to travel 70%

Now WE have a question for YOU.

Are you in?

Hiring Range:

$92,000.00 USD - $115,000.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [email protected] . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

Posted 2026-04-21

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