ASSOCIATE MEDIA DIRECTOR

Job Description

Job Description

Crowley Webb is seeking a seasoned associate media director to join our dynamic team. This individual will be a key strategic leader, responsible for overseeing media strategy and fostering deep client partnerships. The ideal candidate possesses a blend of digital prowess and traditional media comprehension, coupled with the professional poise necessary to navigate high-level client engagements independently. We are looking for a forward-thinking leader who can drive results today while helping us navigate the organizational and technological transformations of tomorrow.

Responsibilities

• Strategic Leadership: Lead the development and execution of comprehensive media strategies that integrate digital performance tactics with local traditional media (broadcast, OOH, print) to meet diverse client objectives.

• Client Relationship Management: Act as the primary strategic lead and point of contact for key clients; independently manage relationships and build trust through expert consultation, proactive communication, and consistent delivery of results.

• Professional Poise & Communication: Present complex strategies and performance data to executive-level stakeholders with clarity and confidence. Navigate challenging conversations and high-pressure situations with a professional and solutions-oriented demeanor.

• Media Innovation & AI: Leverage emerging technologies and AI-driven tools to enhance media planning, optimize campaign performance, and drive operational efficiencies.

• Team Mentorship: Provide guidance and leadership to junior media team members, fostering a culture of excellence and continuous learning.

Qualifications

• Experience: Minimum of eight years work experience in media planning and strategy, with a proven track record in both digital and local traditional media

• Strategic Mastery: Deep understanding of the full media funnel and the ability to build multi-channel and performance-centric strategies that move the needle

• Client Ownership: Demonstrated ability to manage high-value client relationships independently, from initial onboarding through long-term strategic growth

• Communication Skills: Exceptional verbal and written communication skills, characterized by professional poise and the ability to influence stakeholders

• Transformation Mindset: Experience or a strong interest in organizational transformation, specifically regarding how teams adapt to new technologies and workflows

• AI Proficiency: Adept with AI to elevate media strategies, audience segmentation, or campaign performance optimization is highly preferred

• Presence: Ability to work from our office location two to three days per week to facilitate collaboration and team culture

• Media Tools: Strong working knowledge of various media tools (e.g., Strata, Comscore, Nielsen, MRI-Simmons, and Scarborough)

• Data Protection and Confidentiality: Knowledge of (or willingness to learn about) data protection (e.g., ISO 27001, GDPR) and maintaining confidentiality

• Project Management and Negotiation Skills: Ability to effectively manage timelines and deadlines, confidently negotiate, and bring new ideas to the table

What We Offer

• Competitive salary

• Comprehensive benefits package (health, dental, vision, 401k, etc.)

• Supportive and collaborative team environment

• Ongoing training and professional development opportunities

Salary range: $70,000 - $90,000 annually

Salary is always based on the unique set of skills, knowledge, and experience a candidate brings to the position.