Software Engineer, Frontend

Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.

With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit or follow us on LinkedIn , X (formerly Twitter), or Instagram .

Attentive’s growth has been recognized by Deloitte’s Fast 500 , Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!

About the Role

The Expand Core Channels group is focused on broadening the reach and impact of Attentive’s messaging platform by building experiences that allow marketers to connect with consumers across SMS, email, and emerging channels.

As part of this group, the Email team is dedicated to shaping the future of our email marketing channel — one of the most critical and fastest-growing areas of the business. We design and build user-friendly, performant tools that make it easy for marketers to craft, preview, and launch high-impact email campaigns at scale. Joining the Email team means your work will directly influence how global brands communicate with millions of subscribers every day.

This is a hybrid role based in our New York City office, with in-office days Tuesday through Thursday. Because let’s be honest—whiteboards are more fun in person.

What You’ll Accomplish

• Develop and maintain scalable frontend applications that power Attentive’s enterprise-grade email marketing platform.
• Build intuitive, responsive UIs that enable marketers to design, personalize, and optimize email campaigns.
• Collaborate closely with product managers, designers, and backend engineers to deliver high-quality features that enhance the email creation and delivery experience.
• Improve code quality through reviews, testing, and adherence to best practices.
• Identify and address technical debt to ensure long-term maintainability of our frontend codebase.
• Contribute to frontend technical decisions and stay current with emerging technologies to improve developer velocity and product performance.

Your Expertise

• 3+ years of professional experience in software development with a focus on frontend engineering.
• Proficiency with modern JavaScript/TypeScript and React.
• Experience contributing to high-scale applications used by enterprise customers.
• Strong understanding of frontend architecture, state management, and performance optimization.
• Experience collaborating with designers and product managers to translate wireframes and prototypes into production-ready code.
• Familiarity with GraphQL, RESTful APIs, and working alongside backend services.
• Solid understanding of frontend testing and CI/CD practices.
• Excited by new technologies but intentional about adopting the right tool for the problem.

What We Use

• Our infrastructure runs primarily in Kubernetes hosted in AWS’s EKS
• Infrastructure tooling includes Istio, Datadog, Terraform, CloudFlare, and Helm
• Our backend is Java / Spring Boot microservices, built with Gradle, coupled with things like DynamoDB, Kinesis, AirFlow, Postgres, Planetscale, and Redis, hosted via AWS
• Our frontend is built with React and TypeScript, and uses best practices like GraphQL, Storybook, Radix UI, Vite, esbuild, and Playwright
• Our automation is driven by custom and open source machine learning models, lots of data and built with Python, Metaflow, HuggingFace 🤗, PyTorch, TensorFlow, and Pandas

You'll get competitive perks and benefits from health care to home office equipment , to help you bring your best self to work!

For US based applicants:

-The standard base salary range for this position is $148,000 - $208,000 annually

-This position is eligible for equity in the form of RSUs

#LI-AB2

Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE , Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.