Freelance Copywriter Fashion/Apparel
- Create and maintain brand voice.
- Responsible for developing all customer facing copy across all marketing channels: all digital and store copy including product descriptions and signage
- Craft seasonal brand narratives and marketing strategies
- Fluent in fashion... well versed in apparel and accessory construction including fabrication, silhouettes, trends
- On the pulse of specialty retail, pop culture, social trends and travel
- Editorial thinker with a marketing drive
- Ensures that updated product or marketing information is routed to team members including the Web team, art department, brand team, and all others who apply
- Bachelor's degree
- 5+ years of agency or in-house related experience required. Consumer experience writing print, direct mail, and collateral. Business-to-business experience is a plus
- 3+ years experience in retail, advertising, public relations or marketing with a strong emphasis on copywriting and editing
- 2+ years experience working in e-commerce
- Demonstrates knowledge of fashion and pop culture lexicons
- High degree of proficiency MS Office Suite, Outlook & Internet application
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