Senior Paid Social Buyer

Description

Overview (Why This Role)
Ready to shape the future of paid social media strategy As a Senior Paid Social Buyer at Hearst Magazines youll drive performance across top platforms like Meta TikTok and Snapchatpowering content that reaches millions. This is your opportunity to lead campaign innovation influence cross-functional strategy and elevate digital advertising at one of the most iconic media companies in the world.

About Hearst Magazines (Why Us)
Hearst Magazines portfolio of more than 30 iconic brands in the Cosmopolitan ELLE Esquire Good Housekeeping Harpers BAZAAR and Popular Mechanics inspires entertains and builds new and bold experiences for an engaged and growing audience across digital video social and print reaching nearly 130 million readers and site visitors each month. With sophisticated content creation cutting-edge technology and industry-leading data capabilities we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the worldand together we are shaping whats next.

Key Responsibilities (What You Are Doing)

• Launch and manage paid media campaigns across social platforms including ad setup creative selection copywriting and performance tracking.
• Analyze campaign data to identify optimization opportunities and report on key performance metrics like CTR video completion rate and engagement.
• Collaborate cross-functionally with Account Management Sales Marketing Ad Ops and Yield teams to ensure campaign success.
• Provide strategic input and best practices on paid social tactics audience targeting and campaign goals.
• Contribute to individual and team projects that explore platform innovation and audience engagement strategies.
• Mentor and support junior team members helping to build knowledge and skills across the team.
• Drive process improvements and contribute to the overall growth and success of Hearsts Paid Social team.

Qualifications (What Were Looking For)

• 3 years of relevant experience in paid social or performance marketing.
• Strong knowledge of established and emerging social platforms especially Meta TikTok Snapchat and Pinterest.
• Highly organized detail-oriented and creative with the ability to manage multiple campaigns simultaneously.
• Proficiency in Excel and/or Google Sheets.
• Strong project management and cross-team communication skills.
• Experience working in agencies publishers or content/media companies is a plus.

Hybrid work schedulethis role requires working in the New York City office 4 days per week .

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks including a 401(k) plan with a generous company match.

The base salary for this role is between $66000 - $77000. The actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.

Required Experience:

Senior IC