Analyst-Web Analytics

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.

The Associated Press seeks an Analyst - Digital Analytics for AP News based in New York City. We are a hybrid environment on site three days a week.

Responsibilities:

• Analyze AP News digital ad sales inventory, audience, engagement and monetization data to uncover new insights and business opportunities.
• Implement and configure advanced data collection tools including Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure comprehensive tracking and data accuracy.
• Build compelling data visualizations to communicate data-driven insight and create comprehensive dashboards and reports that synthesize complex data into actionable recommendations for engineering, product, and editorial stakeholders.
• Analyze user flows and content placement, identify trends and opportunities, present strategies for improvement, prioritize these efforts, develop testing procedures and guide updates to release.
• Analyze key performance metrics, pathing, site funnels and page performance.
• Work closely with business stakeholders (Digital Product, Editorial, Sales, etc.) to identify data-driven solutions for the digital ad sales business.
• Extract, organize, and transform data from multiple sources into structured reports and dashboards that enable stakeholders to make informed strategic decisions.
• Partner with development team to develop data pipelines for onboarding, transforming and exposing new data sources.

Experience:

• 3+ years of Web Analytics and Data Analysis experience.
• Previous experience within the digital publishing space.
• Heavy Excel experience.
• Hands-on experience implementing and managing Google Tag Manager (GTM) and Google Analytics 4 (GA4), including custom event tracking and conversion setup.
• Site Analytics experience; Google Analytics, Google Tag Manager and Google Analytics API.
• Proven ability to extract data from analytics platforms and organize it into comprehensive dashboards and reports for cross-functional stakeholder consumption.
• Reporting Visualization experience with Tableau, Data Studio or similar.
• Advanced experience with Excel (pivot tables, VLOOKUP, formulas, charts, etc.).
• Ability to understand complex marketing, advertising and social media advertising data.
• Highly analytical with the ability to interpret data in a way that leads to actionable strategies and translate findings into clear recommendations for technical and non-technical stakeholders.
• Appreciation for creative collaboration – comfort working with a team and lending a hand on team projects.
• Confidence and adaptability – the ability to propose new initiatives, monitor their success, and make changes when needed.
• Passion for digital information consumption and a keen interest in participating in ongoing efforts to find the most useful, interesting ways to present content to users around the world.
• Bachelor's Degree in Math, Finance, Business or Marketing or relevant experience.

Salary and benefits:

The anticipated salary range for this position is $103,000 – 122,000 contingent on experience and other job-related factors. Employees are eligible to participate, according to the terms of the official plan documents, in a 401(k) plan, employer-sponsored health insurance plan, and are eligible for paid time off and holidays in accordance with AP policy.

Application deadline October 6, 2025 at 11:59 p.m. ET

AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.