Global Transformative Marketing Campaign Lead Location New York, NY (Chelsea area) : Be part of something altogether life-changing! Working at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40 countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term.
Cytiva is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
What you'll do:
Manages and supports a team of talented Transformative Marketing (TM) Campaign Senior Manager(s), managers, and specialist(s); provides training, mentoring, coaching, and support to internal/external team members.
Is responsible for the Transformative Marketing campaign plans build-up, development, deployment, measurement, and improvements for a specific market. Works closely with cross-functional business stakeholders and senior management to define and prioritize marketing campaigns, initiatives, and product launches for development and is accountable for the execution of the campaign plan through its TM campaign team.
Helps build content strategy according to relevant industry segments, personas, and buyer's journey stages; identifies gaps and opportunities for improvement and provide recommendations/actions for refinement where needed.
Drives adoption of new strategies, techniques, and tactics throughout the Transformative Marketing Campaign team, as well as Marketing Communications group and extended marketing organization; influences internal stakeholders to take healthy risks to reach target segments and personas.
Continually evaluates processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both marketing and sales.
Ensures KPIs delivery for marketing campaigns, initiatives, and product launches are accurately set, tracked, and reached for each program; reviews progress collectively for each OpCo/business and discusses outcomes/feedback with team members and business stakeholders.
Establishes and maintains Daily Management within the Team to ensure the team's optimum focus on continuous improvement and therefore ROI of the campaign activity.
Who you are:
Bachelor's degree in marketing, communications, journalism, or a related field; Or in Biotechnology or chemistry. Masters would be preferred
Long standing experience in Campaign /marketing communications, digital marketing, or a related field
Multiple years of experience in life sciences industry
Excellent people leader with multiple years of experience. Great ability in building a strong team spirit; constantly assess and reinforce the team's motivation.
Strong experience leading project teams and managing complex projects with cross-functional teams and external parties, proven marketing campaign and project management experience and successes.
Ability to think strategically, but also able to “roll up your sleeves” and do the work needed to execute projects and manage platforms.
Data-driven thinking, strong analytical skills, and detailed knowledge of marketing analytics.
It would be a plus if you also possess previous experience in:
~ Experience working with marketing automation, content management, and CRM tools.
At Cytiva we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cytiva can provide.
The salary range for this role is 130k$ to 150k$. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
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When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.