Vp media strategy planning
Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com. Overview The VP, Media (Strategy & Planning) serves as a key contact for a large enterprise account. This person supervises a team of professionals in the conception and delivery of innovative, well-targeted, business-building marketing solutions across all media. This involves the creation, execution and maintenance of marketing plans, unearthing insights to advise the development of plans, and flawless execution on all fronts. Responsibilities Innovation and Growth- Work on an enterprise financial services and fuel & engery account
- Measurably expands utilization of digital, analytics, and communication strategy creation capabilities in assigned key account or suite of accounts year-over-year
- Continuously surveys pulse of client and client-industry needs to prompt and feed innovative ideas/solutions to internal digital, analytics and human experience creation leads
- Builds and hones deep and trusting relationships with decision-makers/influencers at assigned clients to foster new business opportunities
- Provides constructive and executable feedback regarding company product to SMEs to drive overall improvements in product quality and identify/influence new product/capability development
- Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for a large, enterprise Financial Services client
- Champions cultural attributes and continuously strives for diversity and inclusivity of talent to cultivate healthy culture and broad perspectives in our human experience deliverables for clients
- Continuously assesses and challenges company positioning and strategy in global marketplace and relevance to clients to maintain competitive edge
- Effectively manages cross-functional initiatives and relationships and champions SME integration into team
- Forecasts, monitors, and maintains health of financial portfolio of assigned clients; attains established revenue growth and return on investment
- Builds/develops financial savvy of team
- Models and coaches team how to effectively manage and influence clients to solutions that best meet client’s business need and are aligned with our capabilities to effectively and efficiently deliver
- Agency experience working with financial services clients with at least $500M of annual spend
- 10+ years of Digital Media experience with progressive levels of responsibility and eye for business in marketing and communications, team management, and P&L management
- Must have Online and Offline media experience, including TV, Display, Search, Social, and Mobile
- Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action
- Excellent written, verbal and presentation skills - effectively presents formal POVs internally and externally
- Strong leadership skills and general management orientation
- Critical assessor of talent - builds and motivates impactful teams
- Demonstrated critical thinking skill and strong problem-solving skills - navigates effectively through difficult issues, builds required consensus to drive business needs and results
- High results-orientation, able to effectively juggle and prioritize many challenging demands - high tolerance to effectively manage change
- Able to establish and manage to P&L statement
- Team oriented - approachable and viewed as coach and mentor to others
- Bachelor’s degree (BA/BS or equivalent experience) from a four-year, accredited college or university.
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
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