Marketing manager

Summary:

We're looking for an experienced In-App Marketing Manager to join our growing creator marketing team, and support our global creators. As an In-App Marketing Manager for Creators, you will play a key role in amplifying our vision to global creators - and collaborate with a passionate, creator-centric team dedicated to breaking traditional marketing molds. Together you'll build and execute digital marketing campaigns to reach creators on Instagram, Facebook and Threads with tailored guidance and best practices that inspire creator action and growth. This individual will leverage internal (i.e. on-platform notifications and Newsfeed ads) and external tools (Salesforce Marketing Cloud) to manage global campaigns that help thousands of partners meet their desired outcomes on Meta.

Required Skills:

In-App Marketing Manager, Creators Responsibilities:

Define and lead end-to-end development of in-app marketing strategy for creator programs - that meet our short and long-term business goals

Build, manage, and optimize multiple online channels (email, on-platform notifications, etc.)

Develop and share digital marketing best practices, plus bring continuous innovation to build effective campaigns

Design and implement test plans (eg. A/B and multivariate) to measure the effectiveness of marketing campaigns, providing data-driven insights to inform future campaign optimization

Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution

Minimum Qualifications:

Minimum Qualifications:

7+ years of experience in growth marketing, digital marketing, email marketing, influencer marketing, or equivalent

Experience in building digital marketing campaigns (using Email, Facebook Ads, In-product nudges, etc.)

Experience with A/B testing, measurement and channel optimization

Experience working directly with Data Science and evaluating campaign performance

Proven project management skills, experience working effectively with cross-functional teams, and experience operating in matrixed teams and organizations

Analytical and performance marketing experience

Preferred Qualifications:

Preferred Qualifications:

Working in a fast-paced and ambiguous environment

Experience in Salesforce Data Cloud and Marketing Cloud

Understanding the creator audience and their needs is a plus

Public Compensation:

$122,000/year to $176,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].