Marketing manager

At Equitable, our power is in our people. We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?

Equitable is looking for an experienced and dynamic Experiential Marketing Manager to join our team. This role is responsible for managing the logistics for national tradeshows and events. The Manager will be responsible for managing the workflow for all services, coordinating with and communicating the status of the event plan to events team leader. The person will liaise directly with team members and stakeholders throughout the company to ensure processes and deadlines as well as goals and objectives are established and met throughout the planning and executing process. In addition, they will be responsible for completing project logistics including being the liaison to external resources for all assigned events. This position may be located out New York, NY or Charlotte, NC with a blend of in-office/remote work and up to 35% travel.

Key Job Responsibilities

Project Management/Events Management (50%)

• Ability to initiate and manage multiple complex projects and prioritize key deliverables
• Experience in the planning and execution of small, and large, scale events.
• Proven ability to read, edit, negotiate, and interpret contractual documentation, including the ability to manage performance to contracts and agreements.
• Develop and deliver project plans and timelines for each assigned event incorporating deadlines and requirements across shared services teams.
• Develop and maintain detailed budget based on approved budget for each event/tradeshow.
• Responsible to Cvent portal and Workfront management.
• Experience in project grid management, budget management, progress and post event reporting
• Ability to collaborate on cost through various workstreams in the planning of events and tradeshows
• Deliver project estimates and timelines for each event incorporating deadlines and requirements across teams.
  
  

Events Strategy, logistics management and execution (50%)

• Responsible for the initial estimation of cost and budget construction for all assigned events.
• Plan and execute assigned events (F&B, Safety/Health, Print, Shipping, Other services as requested by Events Lead)
• Close-out meeting and event summary and related projects. Send post event summary.
• Responsible for supporting all areas within the events team.
  
  

The base salary range for this position is $100,000-$145,000. Actual base salaries vary based on skills, experience, and geographical location. In addition to base pay, Equitable provides compensation to reward performance with base salary increases, spot bonuses, and short-term incentive compensation opportunities. Eligibility for these programs depends on level and functional area of responsibility.

For eligible employees, Equitable provides a full range of benefits. This includes medical, dental, vision, a 401(k) plan, and paid time off. For detailed descriptions of these benefits, please reference the link below.

Equitable Pay and Benefits : Equitable Total Rewards Program

Required Qualifications

• Bachelor’s degree
• 5+ years of experience with events and tradeshow planning of varying sizes and complexity
• Experience working in Cvent (registration, budget management, supplier network) and other events management/project management tools
• Proven ability to read, edit, negotiate, and interpret contractual documentation, including the ability to manage performance to contracts and agreements
  
  

Preferred Qualifications

• Events Certifications
• Experience planning, designing and overseeing the execution of multi-sized events
• Highly organized
• Project management skills
• Time management and adherence to deadlines
• Ability to make quick decisions while on event site and a strong sense for customer service in all interactions
• Self starter with excellent work ethic and willingness to do whatever it takes to get the job done well
• Resolve conflicts and devise contingency plans, communicate decisions, deadlines and direction throughout the project, to key stakeholders and team
• Exceptional communication and presentation skills with the ability to provide relevant information to various levels of the company
• Detail Oriented, problem solver and creative thinker
• 35% travel
  
  

Skills

Business Acumen: Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.

Communicating Complex Concepts: Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple, clear language appropriate to the audience.

Copywriting and Editing: Knowledge of copywriting and editing; ability to write, review and edit texts and documents to promote marketing.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.

Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.

About Equitable

At Equitable, we’re a team committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.

We turn challenges into opportunities by thinking, working, and leading differently – where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.

We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.

We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.

Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.

NOTE: Equitable participates in the E-Verify program.

If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at [email protected].

Primary Location

UNITED STATES-NY-New York

Other Locations

UNITED STATES-NC-Charlotte

Organization

Equitable

Schedule

Full-time