Director of Wholesale Marketing
- Develop and lead the wholesale marketing strategy aligned with overall business and marketing objectives.
- Partner with Sales leadership to plan territory-specific initiatives and campaigns.
- Own and manage the wholesale marketing calendar, including product launches, seasonal campaigns, trade shows, and retail events.
- Continuously evaluate marketing programs, identifying opportunities to improve performance and efficiency.
- Lead the planning and execution of wholesale product launches and seasonal marketing campaigns.
- Ensure retailers receive timely, high-quality marketing assets, including pitch decks, line sheets, sales kits, and digital communications.
- Maintain consistent and compelling brand messaging across all wholesale marketing initiatives.
- Monitor campaign performance and retailer adoption, using insights to refine future strategies.
- Develop tools, programs, and resources to support wholesale sales teams in driving retailer engagement.
- Create scalable marketing assets for retail partners, including trunk show kits, in-store materials, and promotional campaigns.
- Ensure brand consistency and elevate the Julie Vos experience across all wholesale touchpoints.
- Collaborate with Marketing, Merchandising, and Sales teams to align campaigns with overall brand strategy.
- Lead regular cross-functional meetings to coordinate priorities, timelines, and execution.
- Identify and implement process improvements to streamline marketing operations and enhance collaboration.
- 8–12 years of marketing experience, preferably in wholesale, B2B, or retail marketing.
- Experience within fashion, jewelry, accessories, or luxury consumer goods.
- Proven success in campaign execution, product launches, and strategic marketing leadership.
- Strong collaboration and leadership skills with the ability to influence cross-functional teams.
- Excellent communication, presentation, and project management abilities.
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