Brand Director
This person must have experience with trade marketing, P&L ownership, using Nielsen/ POS analytics to build the brand story, and new product development & innovation. This is the perfect role for someone who has experience working in nimble and entrepreneurial environments, who thrives working both independently and cross-functionally across departments (including supply chain, innovation, product marketing, creative, and more) to bring big ideas to life.
Onsite in NYC (2-3 days a week). Key Responsibilities
- Own and drive brand portfolio strategy, innovation pipeline, and go-to-market execution.
- Analyze Nielsen and POS data to uncover insights and guide decision-making.
- Lead trade marketing efforts to support sell-through and brand performance at retail.
- Build cross-functional launch toolkits and support sales in retailer programming.
- Manage brand P&L inputs and track performance to optimize ROI and margin.
- Inspire and lead a high-performing team; partner across Product Development, Sales, Planning, Creative, and Consumer Engagement.
- Build engaging presentations and present on key insights to key stakeholders to drive influence and marketing strategies.
- 7+ years in brand marketing; 3+ years working in beauty, lifestyle, or similar industry.
- Experience working previously in trade marketing or new product development/ innovation.
- Proven experience managing brand P&L and executing trade marketing strategies
- Strong fluency in syndicated data (Nielsen, IRI, etc.) and consumer insights
- Comfortable working in a fast-paced, lean environment with cross-functional collaboration
- Excellent leadership, presentation, and strategic thinking skills
- 4+ years of direct management experience.
If this sounds like the right role for you, apply today!
Missy Stella
Sr. Recruiter
LaSalle Network
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