Vice President, Media & Growth Analytics
- Drive the e Commerce strategy across Online channels for TFB and BL (brand.com, 3rd Party Platforms, PurePlays and Retailer.com)
- Align with Brand's Global Launch and Marketing program calendars
- Direct the day to day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers
- Partner with global affiliates to drive growth
- Identify and execute actionable customer acquisition and retention opportunities through in depth analysis of consumer behavior data
- Collaborate with Online Planning to set and forecast sales goals and inventory allocation optimization
- Identify and engage in profitable online business partnerships with Retailers and 3rd party sales drivers
- Create and execute a best in class experience across online channels (retailer.com, affiliate, 3rd party sales drivers)
- Ensure accuracy of product content, promotion execution, and adherence to objectives
- Accountable for reporting and analysis with stakeholders to share leanings.
- Build, manage, and refine online assortment, promotions, price management and product/content story presentation
- Remain synergistic with cross channel marketing planning. Marry expertise of traditional sales approach with online sales
- Manage relationships with Global Marketing representatives
- Lead partnerships with all Regions and Affiliates to develop locally relevant and compelling messages & innovate in new and relevant platforms
- Partner with marketing categories to enhance product stories, increase relevancy regarding product efficacy
- Work with and through Production/Engineer teams and Fulfillment Operation leads for ecommerce performance and customer satisfaction
- Oversee email marketing and acquisition marketing programs and communication strategy
- Ensure online marketing strategy supports overall brand.com and brand strategy
- Approve email calendar and segmentation
- Develop acquisition programs to drive awareness, engagement, and new customers to sites
- Build a high performing and competitive team
- Cultivate a strong sense of customer centric site experience
- Demonstrate and encourage daring sales strategies while remaining true to brand
- Effectively lead a cross cultural and global team, leading with vision and 'one team' mentality
- Develop a team who creates and maintains partnerships with online retailer.com accounts, guide co op sales practices
- 15+ years related experience, BS/BA college degree required, MBA preferred
- Proven track record in running a successful Direct to Consumer global ecommerce business with significant year over year growth in a highly competitive industry
- Proven track record in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management
- Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention, be a true digital champion!
- Advanced online customer analytical skills, highly detail oriented and unprompted follow through
- Be insight led, driving insight capability and mentality to inform decisions across site, social, and digital marketing executions
- Experience developing an omnichannel brand vision in partnership with the Global Brand team, and implementing specifically in the online channel with flawless and consistent execution
- Provenleadership and team management skills derived from having direct responsibility for building and managing a cohesive, high performing team
- Candidate must have keen business acumen plus the ability to function as a senior strategist with key members of the executive management team
- Demonstrate big picture thinking and experience in a dynamic, high growth environment
- Exceptional written and verbal communication skills. Ability to clearly communicate complex or digital/social concepts to a non digital audience
- Creative, diplomatic, calm under pressure and strong interpersonal skills
- Ability to travel as required
- Luxury goods sensibility
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