Audience & Signals Specialist, Paid Social

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee , whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

What’s the role?

Etsy is seeking an Audience & Signals Specialist with a focus on Paid Social Support to join the Customer Personalization & Intelligence team. This role is ideal for someone with experience in brand and growth marketing, campaign management, and audience storytelling across platforms like Meta, Pinterest, and TikTok. You’ll thrive in connecting creative strategies with data-driven audience targeting.

You will support the Google and App Privacy & Addressability Manager in crafting audience strategy, privacy support, and campaign execution across paid social environments.

This is a full-time position reporting to the Director, Global Media Investment & Platforms. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here .

What’s this team like at Etsy?

We work across a variety of partners to ensure customers get information on products they will love. We partner with technical teams to ensure ad platform partners spend our money efficiently. We support the key ad infrastructure that underpins Etsy’s global advertising programs.

• Audience Strategy & Execution: You will build, manage, and optimize audiences across Meta, Pinterest, TikTok, and other paid social platforms, with a focus on translating brand and growth objectives into compelling audience strategies. You’ll drive creative audience targeting decisions—understanding who to reach, why they matter, and how messaging should resonate—while partnering with media planners to deliver storytelling-driven campaigns. You will also coordinate tagging, QA, and campaign setup processes to ensure seamless execution.

• Signals & Data Activation: You will work with analytics and MarTech teams to ensure the accuracy and reliability of signals feeding into paid social campaigns. By using signal and audience data, you’ll advise creative strategies, optimize campaign outcomes, and translate findings into actionable insights for future audience refinement.

• Cross-Functional Partnership: You’ll collaborate with creative, brand marketing, and growth partners to ensure audience strategies align with storytelling objectives and campaign goals. Your work will include coordinating with both internal collaborators and external platform partners to improve audience efficiency, while also supporting privacy compliance initiatives and the adoption of privacy-enhancing technologies across paid social campaigns.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

The tactical skills needed to succeed in this position:

• Proven experience managing paid social campaigns (Meta, Pinterest, TikTok, etc.).

• Solid understanding of audience segmentation and storytelling in digital marketing.

• Hands-on experience in campaign setup, tagging, targeting, and optimization.

• Familiarity with DV360 and paid social certifications (e.g., Meta Blueprint, TikTok Academy).

• Ability to bridge creative strategy with audience data and insights.

• Strong interpersonal skills and experience working across cross-functional marketing teams.

Bonus Points for:

• Familiarity with SQL, R, Python, VBA, or a backend programming language.

• Experience with creative testing and optimization in social platforms.

• Familiarity with data visualization & dashboarding tools (e.g. Looker, Tableau, PowerBI) for campaign storytelling.

• Knowledge of marketplace dynamics and user segmentation for brand storytelling.

• Certifications in advertising or analytics solutions (e.g., Meta Blueprint, Google Analytics, Adobe Analytics).

• Exposure to clean rooms or other privacy-enhancing technologies (PETs), such as Mobile Measurement Providers (MMPs, like AppsFlyer).

• Understanding of two-sided marketplaces and the value of user segmentation.

• Understanding of Machine Learning principles & use cases is a plus.