Product Marketing Manager
- Own messaging, positioning, and GTM strategy for key BitGo products and features
- Develop deep understanding of customer segments across institutional and retail audiences
- Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market
- Partner with Product Management to shape roadmap priorities and bring new features to market
- Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
- Own release communications and ensure adoption across existing and new clients
- Create sales collateral including decks, product guides, demos, and customer-facing materials
- Enable Sales and BD teams with the messaging and tools needed to close deals
- Gather insights from Sales to continuously refine positioning and improve conversion rates
- Collaborate with content, growth, and PR teams to drive demand and awareness
- Support campaigns, lifecycle marketing, and product-led growth initiatives
- Help shape BitGo’s narrative across channels including web, email, and events
- Support GTM efforts for BitGo’s retail and mobile platform initiatives
- Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences
- Partner with product and design teams to improve onboarding, engagement, and retention
- 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
- Strong ability to translate technical products into clear customer value propositions
- Experience launching products and working cross-functionally with Product, Sales, and Design
- Familiarity with both institutional and retail user journeys is a plus
- Excellent writing, storytelling, and communication skills
- Highly organized, proactive, and comfortable operating in a fast-moving environment
- Competitive base salary, bonus, and stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave, Paid vacation
- Free commuter/parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture to suit your needs
- Great colleagues and an inspiring startup environment
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