Senior Marketing & Sales Manager, QVC

Senior Marketing & Sales Manager, QVC

NYC

COTY is looking for smart leaders who are fast and passionate.

Responsible for the growth and daily business of the largest philosophy distribution channel through marketing and sales efforts, increasing the customer base and driving sales through unique storytelling, digital strategy, social media efforts, product launch strategy and sustaining core products in - fragrance, skincare, bath & body.

RESPONSIBILITIES

As our Senior Marketing Manager QVC, you are responsible for Philosophy on QVC, you will serve as the brand’s strategic marketing lead for one of its most high-impact retail partners. This role bridges brand marketing, channel strategy, and storytelling execution to drive growth, elevate brand equity, and build customer love across QVC platforms (TV, digital, and social). You’ll own the 360° marketing calendar for QVC, lead cross-functional coordination for new launches and TSVs (Today’s Special Values), and work closely with QVC partners to bring the Philosophy brand to life in a differentiated, compelling way.

Your main focus:

• Sole marketing manager responsible for all marketing strategy and execution for QVC account; on air and off-air programs, for all philosophy product categories including skincare, fine fragrance, and bath & body care.
• Briefs in/creates all new product development for QVC exclusive launches for fragrance, bath & body, & skincare categories on a rolling 12-month calendar launch plan.
• Liaison and lead for QVC representation to internal teams; global marketing, US marketing, R&D, and planning.
• Develops market-specific campaign kits + limited edition SKUs to promote key moments for QVC, i.e., Anniversary moments, Holiday program, TSVs, etc.
• Creates customized marketing and sales plan to achieve QVC account philosophy sales goal.
• Lead partner for the philosophy team sell-in and partnership with QVC buying and planning teams.
• Develops new product launch plans, core product campaigns, evergreen marketing, and brand activations to drive the business at QVC on air for bath & body, fragrance, and skincare.
• Manages and fosters the QVC buying/merchant teams’ relationship for 6+ years.
• Responsible for the development and deployment of launch toolkits for QVC guests and hosts.
• Develops new product campaigns for launch + sustained plans for A+ launches and key drivers.
• Designs global go-to-QVC consumer engagement frameworks for new launches and brand support campaigns, laddering up to campaign concept and authentically connecting the brand to QVC customer and community.

Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

The team consists of Senior Marketing Manager QVC, working closely together with several departments such as global marketing, R&D, US marketing, supply, & demand planning. All your colleagues are hardworking, nimble, flexible, driven, and work and drive as one team, as this business is unique and dynamic.

QUALIFICATIONS

We’d love to see candidates who have:

Essential:

• 7–10+ years of marketing experience, preferably in consumer products, retail, or beauty
• Proven experience leading omnichannel marketing strategies, with a strong emphasis on TV retail (QVC/HSN) or DTC + wholesale hybrid environments
• Strong knowledge of QVC’s business model, guest strategy, and content calendar cadence
• Deep understanding of product lifecycle marketing, TSV/TS (Today’s Special Value/Today's Special), and customer buying behavior in the live selling space
• Prior experience working with cross-functional teams—sales, product development, creative, planning, and operations

Desirable:

• Strong strategic planning and campaign execution capabilities
• Exceptional analytical skills—able to interpret sales data, viewership, and customer feedback to refine strategy
• Ability to develop compelling storytelling and product positioning tailored for live TV and .com audiences
• Comfortable with content creation, scripting, and ensuring brand voice aligns with both QVC standards and internal guidelines
• Experienced in budget management, ROI analysis, and performance optimization

OUR BENEFITS

As our Senior Marketing Manager , QVC is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

• Base Salary Range: $120K – $145K + bonus

RECRUITMENT PROCESS

1. Our recruiter will contact you.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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