Vp consumer product strategy

About Us

Join us in inspiring everyone to express their unique beauty.

IIPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

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About the Role:

IPSY is seeking a strategically driven operator who can lead and execute our member product strategy for IPSY’s existing and future offerings. This key position is focused on accelerating membership growth and delivering exceptional value as we continue to evolve our offerings and experiences.

In this highly cross-functional role, you’ll be leading the strategy for membership offerings, benefits, and experiences - responsible for driving the vision and business plan for both current and future programs, maximizing lifetime value of our members across all offerings, and delivering against key P&L targets in partnership with Marketing and Merchandising

You’ll work in close partnership with Merchandising, Marketing and Technology to craft a compelling, personalized member experience anchored in product, storytelling, community and data. The ideal candidate is strategically oriented. highly cross functional, operationally excellent, deeply analytical, and passionate about building delightful consumer journeys that drive business results.

The VP, Consumer Product Strategy reports to the Chief Merchandising Officer and can be fully remote.

What You’ll Be Doing:

Strategic & Financial Leadership

• Create and drive strategy for membership offerings and experience in partnership with Marketing, Merchandising and Technology teams. Working closely with teams on a daily basis to understand current and future opportunities and challenges.
• Own evolution of the vision and business plan for each of our current product offerings and future launches, working closely with Growth Marketing, Brand, CRM, and Merchandising in setting and delivering against ambitious goals for member growth, retention, and member economics.
• Define and execute strategies leveraging the full set of member benefits to drive LTV, reduce churn, and improve member lifetime contribution margin.
• Partner with Finance and Analytics to strengthen forecasting accuracy, performance tracking, and strategic planning.
• Support test-and-learn approaches across pricing, promotions, and incremental features.
  
  

Cross-Functional Collaboration

• Partner with the Merchandising team to ensure curated assortments and sourcing decisions align with intended subscription segmentation / customer profile targets, insights on LTV drivers, and overall experience goals.
• Work closely with the Marketing / Brand team to ensure storytelling and campaign messaging reinforce the full member value proposition, audience targeting, and experience elements.
• Collaborate with Product, Engineering, and CX to optimize the digital journey from onboarding to renewal.
• Partner with technology on site and member experience improvements.
  
  

Operational Execution

• Provide business insights through quarterly strategy planning & performance hindsights, partner with finance on monthly shipment (& member) forecasts, and develop regular retro report-outs.
• Develop and implement more sustainable and scalable cross-functional processes while acting as a hub between strategy and execution teams.
  
  

What We Are Looking For:

• A strategic, consumer-obsessed leader who can turn vision into action—driving growth, innovation, and deeper member love.
• 12+ years of experience leading consumer strategy, product, or general management within membership-driven, beauty, or lifestyle brands.
• Sharp analytical and financial instincts, with a history of using data to shape strategy, improve performance, and deliver measurable business impact.
• A natural collaborator who thrives in cross-functional environments—partnering seamlessly with Marketing, Merchandising, Product, and Tech to create cohesive, high-impact member experiences.
• Operationally excellent and detail-oriented, yet comfortable zooming out to connect dots across strategy, storytelling, and execution.
• Proven success in building or scaling membership or loyalty programs that boost retention, LTV, and customer happiness.
• A creative, forward-thinking problem solver who’s passionate about crafting personalized, high-touch experiences that surprise and delight members.
• Strong communicator and storyteller with the ability to influence at all levels and inspire teams toward a shared vision.
• Bachelor’s degree required; MBA or equivalent advanced degree preferred.
  
  

What We Offer:

• Competitive salary & equity grants
• Annual bonus program (paid out quarterly)
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free Glambag subscription
• Learning & development programs
  
  

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

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Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus, equity grants, and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:: $225,000 USD - $275,000 USD