Commercial Finance Manager

Job Description

Job Description

SALARY: $100-115k

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Commercial Finance Manager

Reporting of the role

This role reports to the Commercial Finance Director

Overview of the job

We're building a brand-new Commercial Finance function to bring financial rigour and commercial intelligence to our fast-growing agency. As Commercial Finance Manager, you'll partner with our New York Brand Partnerships, Client Services, and Operations teams to drive smarter pricing, more accurate revenue forecasting, and stronger margin performance - while helping commercial teams move faster and make better decisions.

3 best things about the job

• Build something from scratch - You'll establish the Commercial Finance function for North America, creating the processes, tools, and operating rhythms that will scale with our growth

• Be a true business partner - Work directly with the regional President and commercial leadership, influencing major decisions on pricing strategy, campaign profitability, and revenue planning

• Shape the future of finance operations - Drive the integration of Waves and HubSpot to create seamless workflows from opportunity through to revenue recognition, setting the standard globally

Measures of success - in the first few months, you will have:

• Established trusted partnerships with the New York Brand Partnerships and Client Services leadership teams, becoming their go-to finance partner for commercial decisions

• Built and implemented the core commercial finance toolkit - pricing templates, revenue forecasting models, and campaign profitability dashboards that teams use daily

• Delivered your first monthly regional P&L presentation to executive leadership with clear insights and actionable recommendations

• Designed and started rolling out the Waves-HubSpot integration workflows, ensuring opportunities flow seamlessly through to invoicing

• Partnered with Finance on improving revenue recognition processes and forecast accuracy for the North America region

Roles & responsibilities:

• Establish commercial finance as a core capability within the global finance team, defining operating rhythms and building processes for pricing, revenue forecasting, profitability analysis and campaign reconciliation

• Support the regional President and Client Services with annual and long-range revenue forecasts across all revenue streams, translating pipeline and booked campaigns into accurate revenue projections

• Provide real-time commercial support to Brand Partnerships and Client Services on pricing strategy, margin expectations, creator economics, rate card governance and cost-to-serve modelling

• Review and challenge scopes of work to ensure alignment with financial targets and commercial terms, creating standardised pricing tools for global teams

• Ensure opportunities (HubSpot) → projects (Waves) → invoicing (Finance) remain synchronised, partnering with Finance on revenue recognition, cut-off processes, and timely invoicing under IFRS

• Serve as finance data owner for HubSpot and Waves, designing workflows for integration including opportunity-to-project creation, budget tracking, deliverable tracking, and automated revenue schedules

• Produce weekly/monthly insights for executive leadership on revenue trends, campaign performance vs budget, margin analysis, client profitability, and creator unit economics

• Act as finance business partner to the regional President and commercial teams, working with FP&A on monthly management accounts and presenting regional P&L with clear narrative and insights

• Represent Finance in pipeline meetings, scoping sessions, and operational stand-ups, providing training to non-finance teams to improve financial understanding

• Mentor and develop a Commercial Finance Analyst as the function scales

What you will need:

• Significant commercial finance experience in creative/media/influencer agencies, digital platforms or similar fast-paced environments

• Strong understanding of revenue forecasting, pricing, margin management and revenue recognition (IFRS experience essential)

• Advanced financial modelling skills with the ability to translate complex commercial activity into clear financial outcomes

• Experience implementing or supporting CRM/PM integrations (HubSpot, Salesforce, Monday, Asana, Trello, or similar platforms) - this is a major differentiator

• Proven ability to build processes and frameworks from scratch in growth-stage environments

• Confident communicator and business partner who can influence without authority, working effectively across commercial and finance stakeholders

• Comfortable working in fast-growth, evolving environments where you'll need to balance rigour with agility

A few of our core benefits:

• Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.