Social Media Director
- Own and evolve the content strategy across all Highsnobiety social platforms.
- Establish the vision and tone of our social channels, ensuring they reflect Highsnobiety’s positioning as the destination for new luxury, streetwear, and culture.
- Lead the development of platform-specific strategies to reflect emerging behaviors, formats, and audience expectations.
- Define platform KPIs and lead quarterly goal-setting for the department and individual contributors.
- Manage and mentor a growing team of channel managers and social editors overseeing Instagram, TikTok, Twitter/Threads, and emerging platforms.
- Foster a collaborative and experimental team culture rooted in curiosity, speed, and cultural fluency.
- Oversee onboarding, training, and professional development to ensure team members are empowered and high-performing.
- Build and maintain a diverse network of freelance and in-house content contributors for original asset creation.
- Approve and review all outgoing content, ensuring brand tone, aesthetic quality, and platform relevance.
- Guide real-time coverage and evergreen storytelling around product drops, cultural events, and editorial moments.
- Establish and leverage a master content calendar, ensuring coverage of key tentpole events (fashion weeks and cultural moments).
- Identify content series, franchises, and IP that can build brand affinity and audience retention.
- Monitor and report on audience growth, engagement, content performance, and trend insights through monthly reports.
- Translate analytics into actionable strategies, optimizing for content mix, post timing, and visual formats.
- Run monthly performance reviews with team leads and key stakeholders to track KPIs against growth and retention goals.
- Serve as the connective tissue between Editorial, Brand Partnerships, and Creative teams to amplify storytelling across social.
- Align with Editorial leadership to translate longform stories and franchises into compelling social-native content.
- Partner with Brand and Agency teams on integrated campaigns, ensuring social is baked into the creative process.
- 7–10 years of experience in digital content, publishing, or media and at least 3 years in a leadership role managing teams.
- Deep fluency in internet culture, fashion, design, music, and the social-first consumer mindset.
- Strong understanding of data analytics, paid/organic strategy, and platform algorithms.
- Excellent eye for aesthetics and tone, with experience overseeing high-quality photo/video content.
- Natural collaborator and strong communicator, comfortable leading projects across time zones and departments.
- A sharp thinker with bold opinions who knows how to be both brand-led and audience-first.
- A bright and spacious design office, which reflects our brand and focuses on employee well-being and sustainability, located in the Financial District
- The opportunity to shape the company and help build a global brand in a motivating, international and diverse work atmosphere
- High degree of responsibility, creativity, originality, independence and creative autonomy
- We are constantly prioritizing attention on DEIB with internal trainings, workshops and our Employee Resource Groups (HighPower, HighPride, HighDreams & HighCulture)
- 2 extra days off globally for all employees on International Women's Day and Juneteenth
- Flexible hybrid working policy, dog friendly office, and remote international working option
- Attractive employee benefits (e.g. discounts in our online shop, performance based bonus, 401k with match, Summer Fridays, ClassPass, access to mental health support platforms, Citi Bike, and sabbatical option)
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