Senior Data Analyst

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

We are seeking a talented Senior Data Analyst to join the team to support FOX Weather. As the Senior Data Analyst, you will focus on deriving analyses and reporting for the FOX Weather team and key business stakeholders. The analysis will be concentrated around consumption and engagement of FOX Weather content, app behavior, audience focused content analysis, and connecting the impact of weather conditions with app usage.

In this role, you will use critical thinking to help drive strategic decision-making through detailed analysis, insights, and reporting on key performance indicators (KPIs) to accelerate audience growth and editorial initiatives. Accuracy must be held to the highest standard. You will be responsible for data querying, modeling, and problem solving.

As the Senior Data Analyst, you must be able to translate data into visual presentations for different levels of data literacy and key stakeholders. You will work alongside editorial, operational, and tactical team members, as well as report up to executives regularly.

**This is NOT a Data Engineering role.**

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Develop foundational reporting to inform the FOX Weather team on app engagement, performance, downloads, user behavior, and editorial analysis.

• Support with daily monitoring of download and engagement performance, pulling out key trends and anomalies that allow the team to hone in on untapped opportunities or risk mitigation as they build out plans

• Lead customer cohort and behavioral analysis

• Define customer lifetime value, and develop customer segmentation and engagement analysis

• Mine large datasets and surface actionable insights, trends, and audience learnings

• Perform a wide range of ad-hoc analytics studies to identify actionable insights and recommendations for the programming, marketing, content, and product teams supporting the FOX Weather initiative

• Provide custom studies into the impact weather conditions can have on app usage and help inform decisions for future feature development

• Develop analyses to monitor performance against competitors in the Weather industry

• Help structure A/B and multivariate tests, ensuring the structure and tracking methodology is sound in order to produce meaningful insights and success measurements.

WHAT YOU WILL NEED

• 3-5 years in digital performance analytics, with expertise developed in a fast-paced consumer business. Editorial knowledge is a bonus.

• Proficient knowledge of database applications such as Snowflake and programming languages (SQL, Python) and experience joining across large data sets

• Experience with translating 1st & 3rd party data such as Adobe Analytics, Google Analytics, YouTube Analytics, Emplifi, Optimizely, etc.

• Advanced knowledge of MS Excel functions, formulas, VLOOKUP function, and pivot tables

• Experience with data visualization tools (Airtable, Looker, Tableau preferred)

• Advanced analytics in a media environment

• Proven ability to construct AB / Multivariate (MVT) Testing approach from hypothesis generation through data gathering and conclusions

• Strong communication skills, and value building strong relationships with colleagues and stakeholders

• Effective interpersonal skills with the ability to work across multiple groups and levels in the organization

• Positive, people-oriented, and energetic attitude with an entrepreneurial spirit

• A degree in Business Analytics, Statistics, Mathematics, Economics, Business, or Computer Science

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