Manager-loyalty marketing

The Manager, Loyalty Marketing – Iconic Brands, is a pivotal role in driving growth and enhancing customer engagement for the Iconic Brands, Brooks Brothers and Eddie Bauer. Reporting to the Director of Owned Media Marketing, this role holds ownership over the day-to-day operations and strategic development of our loyalty programs and direct mail initiatives. The Manager will be responsible for fostering deeper connections with our existing customer base, attracting new loyalty audiences, and optimizing current loyalty promotions to achieve business objectives. This role requires strong collaboration with Creative and other Marketing Centers of Excellence (COEs), as well as the Merchandising and Planning departments to ensure cohesive and impactful customer experiences.
Responsibilities

• Own and manage end-to-end loyalty programs for both brands, driving engagement, acquisition, retention, and analyzing performance for optimization.
• Oversee expansion of the direct mail program for Brooks Brothers and Eddie Bauer from planning through to analysis to achieve marketing objectives and ROI
• Partner with Creative, Marketing COEs, Merchandising, and Planning to ensure integrated and effective marketing initiatives.
• Track KPIs, analyze data, identify trends, and provide regular reports and recommendations on program performance.
• Manage and mentor direct reports, fostering a collaborative and high-performing team environment.
• Oversee and manage budgets related to loyalty programs and direct mail campaigns.
• Manage relationships with external vendors and agencies working on owned programs.
• Ensure all program activities adhere to relevant regulations, privacy policies, and industry best practices.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5–7+ years of experience in marketing, with a focus on loyalty programs, CRM, or customer engagement initiatives.
• Experience in retail, e-commerce, or consumer-facing industries is preferred.
• Proven track record managing end-to-end loyalty or rewards programs (from strategy to execution and optimization).
• Strong background in direct mail marketing — planning, execution, and analysis for ROI.
• Experience with data analysis, reporting, and KPI tracking (likely requiring knowledge of tools like Excel, Tableau, or CRM dashboards).
• Solid understanding of customer segmentation, acquisition, and retention strategies.
• Ability to collaborate across departments (Creative, Merchandising, Planning, Marketing Centers of Excellence).
• Vendor and agency management experience.
• Communication and presentation skills to convey insights and strategies.
• Project management abilities to juggle multiple programs at once.
• Analytical and strategic thinker with attention to detail.
• Budget management skills.

Pay is based on several factors including but not limited to position offered and work experience. In addition to your salary, Catalyst Brands offers a benefits package, including health care (medical, prescription, dental, vision), company paid life insurance and long term disability, 401(k) plan with company match, paid time off programs starting with minimum 15-days based on role, overtime pay (if hourly), flexible work schedule, and a generous employee discount program (all benefits are based on eligibility). Additional information regarding the benefits for this position can be found here:

Reasonable Accommodation

The Company is committed to providing reasonable accommodation to enable qualified employees with disabilities to perform the essential functions of their jobs as required by the Americans with Disabilities Act (ADA).

Catalyst Brands is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).

Physical Requirements

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards.
• Ability to maintain regular and timely attendance consistent with the ADA, FMLA and other federal, state and local standards.
• Ability to remain in a stationary position for up to 8 hours per day
• Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day
• Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods
• Ability to reach at or below shoulder level
• Ability to carry equipment, move boxes/samples, etc.
• For Stores & Distribution Centers: Bend, lift, open and move product and fixtures up to 50 lbs., as needed.

Please note that the deadline for submitting your application for this position is three weeks from the date the job posting was published.
Send posting compliance concerns to [email protected]. This email is only for compliance concerns. Do not send compliance questions to the Company's retail locations or to the corporate office.