GTM expert for Organic Backlinking and Citation

Job Description

Job Description

About Uniqcli

Uniqcli is a full-stack digital, IT, and R&D company that partners with brands across industries — from defense and aerospace to SaaS, consumer goods, and healthcare — delivering data-driven growth and scalable digital infrastructure.

We’re expanding our marketing operations team and are looking for a GTM & Organic Backlink Specialist to help our clients strengthen their domain authority, improve SEO rankings, and drive long-term organic growth.

Role Overview

As a GTM & Organic Backlink Specialist, you will be assigned to one client exclusively — becoming their organic growth partner. You’ll be responsible for developing and executing white-hat backlinking, citation building, and outreach campaigns that strengthen authority and improve SERP performance.

You’ll collaborate with content strategists and GTM (Go-To-Market) teams to identify authority-building opportunities and ensure all links and citations contribute to measurable growth in domain metrics.

Key Responsibilities

• Develop and execute organic backlinking strategies focused on quality, relevance, and domain authority.

• Conduct manual outreach to relevant publishers, blogs, directories, and high-authority websites.

• Build local and niche citations to improve domain trust and geographic visibility.

• Track and report on Domain Authority (DA), Domain Rating (DR), and backlink quality metrics weekly.

• Coordinate with content, SEO, and GTM teams to align backlink efforts with campaign goals.

• Manage guest posting and link exchange partnerships ethically (no spammy or PBN links).

• Research competitors’ backlink profiles to identify growth opportunities.

• Ensure compliance with Google’s link-building and webmaster guidelines.

Requirements

• 2+ years of experience in SEO backlinking, link outreach, or citation management.

• Proven track record in improving DA/DR and organic keyword growth.

• Strong understanding of Google Search Console, Ahrefs, Moz, SEMrush, or similar tools.

• Excellent communication and outreach writing skills.

• Ability to handle multiple outreach pipelines and maintain quality relationships.

• Self-starter who can independently manage projects for a single client account.

Preferred Skills

• Experience with local SEO and Google Business Profile optimization.

• Familiarity with B2B SaaS or enterprise-level backlinking strategies.

• Knowledge of GTM (Go-To-Market) frameworks and how backlinks contribute to broader funnel growth.