Director of Strategic Growth & Brand Engagement (Melville)

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Director of Strategic Growth & Brand Engagement

Apply locations Melville,NY time type Full time posted on Posted 30+ Days Ago job requisition id JR101031

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Strategic Growth Leadership:

• Own and execute the strategy to generate qualified web-based inquiries and referral leads for our private pay business.
• Partner with leadership team to align growth initiatives with operational capacity and market targets.
• Analyze performance data, lead metrics, and referral outcomes to optimize outreach and digital funnel performance.

Digital Presence & Visibility

• Collaborate with our external agency partners to oversee SEO, digital ad campaigns, landing pages, and conversion optimization.
• Ensure our website, listings, and digital assets are current, engaging, and aligned with industry trends.

Content Development & Storytelling

• Lead the creation of original content including blog posts, service pages, testimonials, videos, and social media campaigns.
• Develop a content calendar that speaks to private pay decision-makers and differentiates Always Compassionate Health in the marketplace.

Brand Development & Visual Collateral

• Direct the design and production of collateral (brochures, infographics, sell sheets) to support the sales and field teams.
• Uphold brand guidelines across all platforms to ensure consistent messaging, visuals, and tone.

Community Presence & Awareness

• Build our brand voice to elevate recognition and trust among consumers, caregivers, and partners across New York State.
• Identify creative ways to spotlight success stories, service innovation, and patient-centered care.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

About Us

Always Compassionate Health provides the highest quality of community home-based services, combined with exceptional compassion and innovation to enhance each patients quality of life. By bringing together several of the top home health agencies in the state, we have become one of New Yorks leading providers with strategically placed offices that serve thousands of clients every day.

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