Graphic Designer / Marketing Specialist

GRAPHIC DESIGNER / MARKETING SPECIALIST (Permanent) Our client, a local brewery/distillery in WNY, is looking to hire a Graphic Designer / Marketing Specialist to join their growing team. This is a great opportunity for a highly creative individual to have an impact on business and drive brand loyalty. They are open to entry level candidates who are experienced with Adobe Illustrator.

Responsibilities:

• Develop creative & brand-consistent designs to establish company identity, increase brand awareness, and build loyalty
• Design beverage labels, flyers, digital campaigns, and custom merchandise
• Create restaurant/taproom menus & special event/promotional flyers to drive foot traffic—including late-night/seasonal menus, live music events, etc.
• Create fun & engaging content for daily social media posts (Instagram & Facebook), email newsletters, and website updates—actively increasing customer engagement
• Utilize Adobe Illustrator when developing scalable vector artwork, logos, and typography that are consistent with brand aesthetics
• Develop detailed, flawless design files that are production ready—ensure correct color profiles (CMYK vs. RGB), bleeding, formatting for specific materials, (apparel, vinyl, etc.) are provided to print vendors
• Communicate with vendors regarding promotional/print products to ensure timely delivery and accuracy of materials
• Remain up to date with industry trends to ensure promotions and marketing campaigns are fresh, competitive, and engaging
• Collaborate with management to create and design marketing strategies, campaigns, events, etc. to drive business and solidify the brand’s footprint in the industry
• Work well both independently and in a team environment
• Other duties as assigned/as necessary

Details:

• Position is full-time, direct hire
• Hybrid schedule: 3 days in-office, 2 days WFH
• $24.00 - $25.00/hour plus stipends and bonuses for special projects
• MUST HAVE EXPERIENCE in Adobe Illustrator
• Proficient computer skills
• Excellent communication skills
• Strong organization skills and time management skills
• Strong attention to detail
• Self-motivated
• Relocation not available
• Candidates must be authorized to work in the United States; Visa sponsorship is not available
• All employees and applicants, please know that you have access at all times to New York State and Federal Labor Laws and Posters at the Government Agency websites: ;