Marketing Manager

Kforce has a client in NYC that is seeking a Marketing Manager to support their Financial Services (FS) Marketing team. This role will focus on marketing program management, including event execution, third-party sponsorship coordination, digital campaign delivery, and cross-functional stakeholder engagement. Marketing Program Management

• Execute industry-specific marketing plans in partnership with the Industry Marketing Director
• Own full project timelines, deliverables, and coordination for key marketing initiatives
• Collaborate cross-functionally with stakeholders and enabling teams

• Support execution of key industry-led events
• Project manage market-led events from planning to delivery, including agenda development and on-site experience
• Maintain and update Salesforce with key event data (contacts, leads, opportunities, tasks)

• Coordinate email marketing campaigns in alignment with broader programs
• Manage content updates and edits across relevant web properties
• Support KPI tracking and reporting for leadership visibility

• Assist with budget management and reporting
• Provide support for ad hoc projects as needed
• 5-7+ years of experience in marketing, with emphasis on event and program execution
• Strong background in event management, project coordination, and digital tools like Salesforce and email automation platforms
• Proven project management skills with the ability to handle multiple initiatives simultaneously
• Strong collaborative skills to support and elevate program execution
• Deep expertise in event management and digital campaign delivery
• Familiarity with Martech platforms and tools (Salesforce, email automation, web CMS, etc.)
• Prior experience in industry-specific marketing preferred
• Comfortable working with senior stakeholders and executives