Shopper Marketing Manager - GoGo squeeZ (New York)

At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives. #IWorkForAllForGood

Job Description Summary

The Shopper Marketing Manager is responsible for driving best-in-class shopper marketing strategies that grow brand equity, household penetration, and loyalty for GoGo squeeZ, including fruit, vegetables, cheese and yogurts products. Reporting to the US Shopper Marketing Director, this role serves as a key connector across Brand Marketing, Sales, and Retailer Partnerships to deliver innovative, data-driven omnichannel content and campaigns. This role will leverage advanced tools—including AI and analytics—to optimize shopper engagement and drive in-store and digital excellence.

Essential Duties and Responsibilities

• Strategy Leadership:
• Develop and execute the annual shopper marketing strategy, integrating national brand campaigns with retailer-specific activation plans.
• Champion data-driven insights to identify growth opportunities, define KPIs, and ensure alignment with overall company objectives.
• Team & Stakeholder Management:
• Lead, mentor, and develop the Shopper Marketing team, fostering collaboration and high performance.
• Build strong partnerships with Sales, Brand, Creative, and external agencies to deliver cohesive, impactful campaigns.
• Retailer Partnerships & Omnichannel Execution:
• Drive strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversion.
• Oversee go-to-market planning for product launches, seasonal events, and key initiatives across the brick & mortar, e-commerce and out-of-home channels.
• Budget & Resource Management:
• Own shopper marketing budget planning, allocation, and ROI measurement.
• Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
• Innovation & Continuous Improvement:
• Champion testing and adoption of new tools, such as ChatGPT and generative AI, for personalized shopper engagement, measurement, and content creation.
• Drive post-campaign analytics and reporting to inform future strategy and maximize effectiveness.

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum 7-10 years of progressive CPG brand/shopper marketing experience, with proven impact at national and key account levels.
• Demonstrated success in building/executing omnichannel programs across top retailers.
• Exceptional project management, leadership, and analytical skills.
• Passion for purpose-driven brands and an innovative mindset.

Working Conditions

Work is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement

This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability

Total Rewards

• Base Salary: $140,000 – $150,000
• Bonus Opportunity: 15%
• PTO and Medical, Dental and Vision Benefits from Day 1
• 401k Match
• Hybrid work schedule in NYC

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

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