Manager - D2C Site Experience (Kérastase & Shu Uemura)

Job Title Manager, D2C Site Experience (Kérastase & Shu Uemura)

Division: PPD

Location: New York, NY

Reports To: AVP, D2C Site Lead (Kérastase & Shu Uemura)

Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, Shu Uemura and Pureology.

What You Will Learn:
The role of Manager, D2C Site Experience is to lead Kérastase & Shu Uemura’s digital product roadmap and user experience (UX) strategy for its D2C eCommerce channel. The Manager owns the on-site consumer journey, creating a best-in-class experience from initial engagement to final purchase. This involves identifying and removing any friction points throughout the consumer journey funnel, ultimately maximizing conversions.

• UX Strategy & Optimization:  Develop and champion the brand's UX strategy, leveraging data-driven insights, competitive analysis, and iterative testing. Constantly seek innovative ways to improve the consumer journey.
• Product Detail Pages:  Oversee the development and asset management process for product detail pages on the brand's website.
• Performance Analysis & Reporting:  Monitor key website KPIs, industry benchmarks, and customer expectations. Analyze customer journeys to maximize the effectiveness and ROI of site features and initiatives.
• Technical Collaboration:  Collaborate with developers to implement necessary technical enhancements and address site-wide issues impacting user experience.
• Vendor Management:  Manage relationships with third-party vendors.
• A/B Testing & Optimization:  Partner with the L'Oreal USA Testing & Optimization team to conduct user and A/B testing, optimizing the site based on data-driven insights and eCommerce trends.
• SEO & GEO Enhancement: Integrate SEO & GEO best practices within the site framework to drive organic traffic and conversions.
• Team Management: Manage and mentor a Site Merchandising Manager who is responsible for hands-on keyboard support and execution of site merchandising tasks with LUSA IT/site merch agency

What We Are Looking For:

Required Qualifications:

• Bachelor's degree required.
• 7+ years of experience in product management and eCommerce, preferably with a background in technology or a related field.
• Proven ability to solve problems creatively, prioritize initiatives, and anticipate business needs.
• Strong product management skills with a demonstrated ability to overcome obstacles and deliver results iteratively.
• Experience optimizing user site experience through product management principles.
• Strong leadership, entrepreneurial spirit, and ability to build effective partnerships across all levels. Proven ability to manage and develop direct reports.
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Passion for user-centric design, commitment to research, and competitive analysis.
• Proficiency in A/B testing and conversion rate optimization.
• Strategic thinking, innovation, and sound business judgment.
• Strong communication, presentation, and interpersonal skills.
• Ability to prioritize, manage multiple responsibilities, and demonstrate strong attention to detail.
• Self-motivated, results-oriented, and strategic thinker.
• Excellent time management and prioritization skills.

Preferred Qualifications:

• Experience with user experience, platform usability, and service offerings is a plus.
• Experience with Google Analytics and Salesforce Commerce Cloud (SFCC) preferred.
• Technical proficiency in content management systems, including merchandising a plus.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [1] [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.

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