Senior Brand Marketing Manager
Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:- Fortune Change the World (2024)
- CNBC Disruptor 50 List (2022, 2023, 2024)
- Fortune Best Workplaces for Millennials (2024)
- Fortune Best Workplaces in Health Care (2024)
- TIME 100 Most Influential Companies (2023)
- Fast Company Most Innovative Companies (2020, 2023)
- Built In Best Places to Work (2023)
- Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
- Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
- Fast Company Best Workplaces for Innovators (2022)
- Built In LGBTQIA+ Advocacy Award (2022)
- Develop and lead bold, integrated brand campaigns that grow awareness, build emotional connection, and deliver measurable business results.
- Craft powerful storytelling moments that showcase real member experiences and elevate Maven’s impact in women’s and family health.
- Build and manage influencer and creator partnerships, driving authentic collaborations that extend Maven’s reach and spark conversation.
- Cultivate and engage Maven’s communities — from members and advocates to partners and creators — fostering meaningful, two-way relationships that build belonging and brand love.
- Identify and lead creative co-marketing and brand partnership opportunities with values-aligned organizations and communities.
- Partner closely with teams across Marketing, Communications, Growth, and Design to bring ideas to life across every brand touchpoint.
- Track, analyze, and optimize campaign performance and brand health metrics — using insights to test, learn, and continuously improve.
- Champion creativity, agility, and resourcefulness — finding smart, scrappy ways to make big brand moments happen.
- 7+ years of experience in brand marketing, partnerships, or communications, ideally within consumer health, wellness, or mission-driven brands.
- A proven ability to develop and execute brand campaigns that are both creatively bold and performance-driven.
- A love of storytelling and content creation, with experience crafting narratives that connect emotionally and drive measurable engagement.
- Experience leading influencer or creator marketing programs, from concept through execution.
- A data-informed mindset, you’re curious, analytical, and driven by continuous improvement.
- A scrappy, entrepreneurial spirit, you’re energized by building from the ground up, experimenting, and making things happen.
- A collaborative approach and ability to thrive in a fast-paced, high-growth environment.
- A deep passion for women’s and family health, and excitement to help shape the next chapter of Maven’s brand story.
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
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