Field Marketing Manager

Field Marketing Manager

Location: Hybrid or Remote with Travel (Events, Conferences, On-Site Activations)

Why Exponential AI

Exponential AI is a fast-growing Healthcare B2B SaaS company transforming how post-acute and skilled nursing facilities increase census and revenue. Our AI-powered admissions platform, Triage, instantly analyzes complex hospital records to help operators accept the right patients faster—reducing delays, easing staffing strain, and improving financial outcomes.

We’re backed by strong industry partnerships, expanding rapidly, and building a category-defining platform in post-acute care. If you want to sell a product that delivers real operational and revenue impact, this is the place to do it.

Key Responsibilities

Experiential & Event Marketing

• Lead planning and execution of in-person activations including conferences, trade shows, hosted events, and on-site demos
• Manage event logistics, vendors, booth strategy, messaging, and on-site experience
• Act as a brand ambassador for Exponential at live events
• Partner closely with sales and leadership to align event strategy with growth goals CRM, Attribution & ROI Ownership
• Own HubSpot as it relates to events and field marketing
• Build and manage workflows for lead capture, scoring, routing, and follow-up
• Ensure clean attribution from event touchpoint to pipeline and revenue
• Track and report on ROI for all activations including cost per lead, pipeline influenced, and closed-won impact
• Create post-event reporting and insights with clear recommendations

Content & Activation Support

• Support light content creation tied to events including short-form video, social posts, recap content, and email follow-ups
• Collaborate with marketing and sales to repurpose event moments into ongoing campaigns
• Bonus if able to capture on-site content or direct content creation in partnership with internal or external teams

Cross-Functional Collaboration

• Work closely with sales, marketing, and leadership to ensure alignment
• Help tighten feedback loops between what happens in the field and what shows up in messaging, product positioning, and campaigns
• Bring a test-and-learn mindset to every activation

Qualifications & Experience

• 4+ years of experience in event marketing, field marketing, growth marketing, or demand generation
• Strong experience in healthcare marketing and or healthcare sales preferred
• HubSpot expertise required, including workflows, reporting, attribution, and CRM hygiene
• Proven ability to measure and communicate ROI
• Comfortable working in fast-moving, high-ownership environments
• Strong organizational skills and attention to detail
• Confident communicator, both in person and in writing
• Willingness to travel for events and activations

Bonus Skills

• Content creation experience including video, social, or copy
• Experience supporting B2B SaaS or healthcare technology companies
• Familiarity with conference strategy, sponsorship ROI, and pipeline-driven marketing
• Comfort being on camera or directing content capture

What Success Looks Like

• Events are well executed, on brand, and tightly aligned with sales goals
• Leads flow cleanly through HubSpot with clear attribution
• Leadership can clearly see ROI from every activation
• Exponential’s presence at events feels differentiated, confident, and intentional
• Field activity consistently contributes to pipeline growth

Why Join Exponential AI

• Competitive base salary + commission
• Equity in a rapidly scaling startup
• Direct access to experienced founders and GTM leadership
• 100% remote flexibility
• The opportunity to meaningfully improve healthcare operations and patient flow across the care continuum

If this role sounds like a fit or you’d like to learn more, feel free to reach out directly at [email protected]

Job Type: Full-time

Experience:

• Field marketing: 4 years (Required)

Location:

• United States (Required)

Willingness to travel:

• 75% (Preferred)

Work Location: Remote