VP Marketing

At Apono, we empower organizations to operate effectively within the cloud environment by harmonizing operations and security through sophisticated access management. Our platform furnishes companies with Just-In-Time and Just Enough access across their hybrid infrastructure, thereby mitigating access risk while simultaneously enhancing productivity. Apono maintains offices in New York and Tel Aviv and supports numerous global clientele, including Fortune 500 corporations. We recently achieved recognition in Gartner's Magic Quadrant for Privileged Access Management.

What are we looking for?
We're looking for a world-class, execution-oriented VP of Marketing to lead and scale our global marketing function during a period of rapid growth. This role carries full ownership of marketing strategy and execution, from positioning and demand generation to brand, product marketing, and pipeline impact. The VP of Marketing will report directly to the CEO and be a key member of the executive leadership team, partnering closely with Sales, Product, and Engineering.

Responsibilities:

• Own and lead end-to-end marketing strategy and execution, with clear accountability for pipeline and revenue impact


• Define and scale Apono’s brand, positioning, and narrative for technical buyers (Security, Engineering, DevOps)


• Build and execute a demand generation engine across inbound and outbound channels in close partnership with Sales and Business Development


• Own product marketing, including messaging, launches, pricing support, competitive positioning, and enablement


• Build, manage, and mentor a high-performing marketing team across functions (PMM, Demand Gen, Content, Growth)


• Establish marketing KPIs, dashboards, and data-driven decision-making across the funnel


• Partner closely with Sales leadership to align on ICP, GTM strategy, pipeline targets, and enablement


• Serve as the voice of the market and customer, feeding insights back into Product and leadership


• Manage budget, agencies, and vendors while scaling efficiently

Requirements:

• 8-12 years of B2B marketing experience, with full marketing ownership in high-growth environments


• 4+ years experience managing and leading full stack marketing teams


• Strong background in SaaS B2B with experience marketing a technical product to technical buyers


• Demonstrated success building and scaling marketing functions in startup or scale-up environments


• Deep experience across product marketing, demand generation, and positioning


• Highly execution-oriented, hands-on, and comfortable operating in ambiguity


• Strong analytical mindset with a data-driven approach to decision-making


• Excellent verbal and written communication skills


• Experience working closely with Sales and Product leadership
  Bonus / Strong Advantage


• Experience in cybersecurity, cloud, infrastructure, or developer platforms


• Experience scaling marketing in companies growing toward $20M+ ARR

Location: New York, NY (3 Times a week in the office)

Why Join Us?
* Equity in a fast-growing cybersecurity company - share in what we build together
* 401(k) retirement plan
* Comprehensive medical, dental, and vision insurance
* HSA and FSA options available
* Life insurance plus short and long-term disability coverage
* Unlimited PTO and paid holidays