Brand Director - Mionetto

Job Description

Job Description

About Freixenet Mionetto USA:

At Freixenet Mionetto USA, we don’t just work with world-renowned sparkling wines — we build a workplace people are proud to be part of. Named one of the Best Places to Work in Westchester for two consecutive years, as well as Best Places to Work in New York State and in America in 2024, we’re proud to say we are more than a company.

As the U.S. subsidiary of the globally acclaimed Henkell Freixenet, we represent an award-winning portfolio of iconic brands, including Mionetto Prosecco, Freixenet, Segura Viudas Cava, Gloria Ferrer, Korbel California Champagne Cellars, and more. Our portfolio spans legendary wine-growing regions across Italy, Spain, France, the U.K., that have contributed to winemaking history.

Our company culture thrives on collaboration, celebration, and growth. From engaging employee events year-round to continued learning opportunities for all employees, Freixenet Mionetto USA continues to invest in our team with generous benefits and more.

Come raise a glass with us and discover how you can add some sparkle to your career!

Visit us at

Position Summary

Mionetto is the #1 Prosecco brand globally and a cornerstone of our premium sparkling wine portfolio. We’re seeking a consumer-obsessed, strategic, and entrepreneurial Brand Director to lead the U.S. business. Our largest and most influential market.

This is more than a brand management role. It’s an opportunity to shape the way people experience, share, and celebrate with Prosecco. You’ll lead everything from brand strategy and national campaigns to breakthrough experiential programs and cultural partnerships that keep Mionetto at the center of modern lifestyle moments.

Key Responsibilities:

Brand Strategy & Equity Leadership

• Own and evolve the U.S. brand strategy with a sharp focus on the consumer, cultural relevance, and growth.
• Define clear objectives across brand awareness, engagement, trial, and loyalty.
• Manage brand equity, architecture, and long-term positioning.
• Identify whitespace opportunities based on consumer insights, category dynamics, and competitive landscape.

Business Ownership & Commercial Performance

• Own brand P&L and annual marketing budget with rigor and ROI focus.
• Translate strategy into commercial programs that work across retail, on-premise, and e-commerce.

Marketing Execution, Experiential & Partnerships

• Lead the development and execution of integrated marketing campaigns across paid, owned, earned, and experiential channels.
• Build and activate immersive brand experiences and sampling programs in key cities and consumer occasions.
• Identify, negotiate, and execute brand partnerships.
• Champion the innovation pipeline, ensuring concepts are grounded in consumer insight and cultural opportunity.

Consumer Insight & Performance Measurement

• Lead insight work, including segmentation, qualitative and quantitative research, social listening, and trend tracking.
• Monitor brand performance through equity tracking, campaign KPIs, and in-market results.
• Develop dashboards and learning agendas to fuel continuous improvement.

Digital, Social & Influencer Strategy

• Oversee brand storytelling across digital and social platforms, ensuring consistent, engaging content.
• Drive always-on digital marketing, influencer collaborations, and content creation with cultural edge.
• Ensure digital activations ladder up to brand objectives and connect authentically with target consumers.

Team Leadership & Collaboration

• Lead internal cross-functional teams and external agency partners with clarity and accountability.
• Collaborate closely with global brand teams to align strategy, innovation, and creative.
• Mentor junior marketers and contribute to the broader marketing leadership team.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 7–10+ years of brand marketing experience in wine/spirits, premium CPG, or lifestyle industries.
• Proven ability to lead and scale experiential marketing and brand partnerships.
• Deep experience in brand strategy, planning, innovation, and campaign development.
• Strong commercial mindset, with experience managing P&L and cross-functional collaboration.
• Demonstrated passion for understanding the consumer and using insights to drive action.
• Excellent communication, leadership, and project management skills.
• High level of energy, curiosity, and creativity, must be a self-starter who thrives in a fast-paced environment.
• Passion for wine, food, culture, and Italian lifestyle a strong plus.

Travel:

• Able to occasionally travel.

Workplace Details:

• Location: White Plains, NY 10601.
• Schedule: Hybrid—three days in-office, two days remote.
• Office hours: 9am to 5:30pm.
• Commute: Just a 5-minute walk from the Metro-North Station, making it an easy and convenient ride to and from NYC.

Compensation & Benefits:

• Base salary range: $150,000/yr. - $165,000/yr. exact compensation may vary based on skills, experiences, and location.
• Medical, Dental, Vision plans
• Matching 401(k)
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Many more...

Physical Requirements:

Requires the ability to sit at a desk for extended periods of time, working with computers and other office equipment.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Freixenet Mionetto USA is an Equal Employment Opportunity Employer.