Strategic Account Manager

About the Role

We are a specialist digital marketing agency that works exclusively with childcare centers, nurseries, and early years education providers across the United States and the United Kingdom. We are hiring a Strategic Account Manager to own and grow a portfolio of client relationships, ensuring every childcare provider we work with feels understood, supported, and confident in the marketing work driving their enrollment growth.

This is a relationship-led role with real operational weight behind it. You will be the primary point of contact for your clients, translating their business goals into actionable marketing plans and coordinating a team of specialists to deliver results. You need to be equal parts trusted advisor, project driver, and strategic thinker, someone who can lead a client call with authority, spot a problem before the client does, and keep campaigns running smoothly across paid ads, content, web, and lead generation.

What You Will Own

Client Relationship Management

Own the full client lifecycle from onboarding through renewal. Build trust through consistent communication, proactive updates, and a deep understanding of each client’s nursery or childcare center, including their capacity, enrolment goals, fee structure, location dynamics, and competitive landscape. You are the person your clients call when they need guidance, and the person who calls them before they realize they need to.

Strategic Marketing Planning

Translate each client’s business objectives into clear, prioritized marketing plans. Understand seasonal demand patterns, term-time enrolment cycles, and local market conditions to build campaigns that deliver enquiries when they matter most. Brief the internal team with clarity so work is delivered right the first time.

Campaign Coordination and Delivery

Coordinate work across paid media, creative, copywriting, SEO, web development, and strategy. Keep projects on track, manage scope, prevent last-minute chaos, and ensure the team has what they need to do great work. You protect delivery quality by planning ahead and managing expectations on both sides.

Performance Reporting and Insights

Track campaign performance and deliver reporting that is accurate, meaningful, and actionable. Go beyond the numbers to provide context, identify trends, and make clear recommendations. Manage paid media budgets to ensure spend aligns with lead targets and enrolment capacity.

Problem Identification and Resolution

Spot issues early, whether that is low lead quality, slow enquiry follow-up from the client, weak conversion rates, or capacity constraints that change the marketing strategy. Raise problems with solutions, not just flags. Help clients understand what they need to do on their end to get the most from our work.

Retention, Growth, and Commercial Awareness

Drive client retention through exceptional service and consistent results. Identify genuine upsell and cross-sell opportunities where additional services would benefit the client. Work closely with leadership on renewals, account growth strategies, and maintaining healthy margins across your portfolio.

Multi-Market Client Management

Manage accounts across both the US and UK markets, understanding the nuances of childcare marketing in each region, from terminology and regulatory differences to parent expectations and competitive dynamics. Adjust communication style and campaign approach to fit local context.

What We Are Looking For

3+ years of client-facing account management experience in a digital marketing agency. Strong communication skills with the ability to lead calls, manage difficult conversations, and hold both clients and internal teams accountable. Confident understanding of digital marketing channels including paid advertising, SEO, content marketing, email, and web development. Experience managing a portfolio of 15+ client accounts simultaneously while maintaining quality and responsiveness. Proven track record of client retention and the ability to build lasting, trust-based relationships. Commercial awareness including understanding of margins, renewals, and growth opportunities. Strong writing skills for briefs, follow-ups, reporting, and client-facing communication. Experience working across time zones, ideally with both US and UK clients.

Nice to Have

Experience in the childcare, education, or local services industry. Familiarity with paid advertising platforms such as Google Ads and Meta Ads Manager. Experience with CRM and marketing automation tools such as HubSpot, ActiveCampaign, or Go High Level. Understanding of lead generation funnels and enquiry handling processes. Background in nursery occupancy, waiting list management, or parent decision-making cycles.

What Great Looks Like in This Role

You speak fluently about the realities of running a childcare center: occupancy rates, waiting lists, term-time demand, and the way parents make decisions about where to send their children. You are calm, structured, and proactive, even when a client is stressed. You manage expectations early so delivery stays clean and the team can focus on doing great work. You ask the right questions and can identify the real problem behind what a client is asking for. You make people feel cared for while still holding boundaries. You create momentum through consistent progress, not bursts of activity.

About Us

We are a specialist marketing agency dedicated to helping childcare centers and early years education providers grow sustainably. Our clients span the United States and the United Kingdom, and they rely on us to drive enquiries, increase enrolments, and build their brand in competitive local markets. We are a focused team that values clear communication, operational excellence, and work that genuinely improves outcomes for the families and educators we serve.

How to Apply

Submit your resume along with a brief note describing a client relationship you managed that you are proud of. Tell us what made it work, what challenges you navigated, and what the outcome was. We value real examples over generic cover letters.