Director of Distribution

About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Betches Media is seeking a Director of Distribution to lead and scale our global content distribution strategy across all major platforms. This is a highly strategic leadership role responsible for turning distribution into a core growth and revenue-driving function.

You will own platform strategy across YouTube, Instagram, TikTok, and Snapchat, with a particular focus on building and scaling YouTube while optimizing performance and monetization across the broader ecosystem. This role sits at the intersection of content, audience, and revenue—partnering closely with Content, Creative, and Commercial teams to ensure our IP and formats are built and distributed for maximum reach, engagement, and return.

The ideal candidate is both a strategic thinker and operator—someone who understands how to translate platform signals, audience behavior, and algorithmic trends into scalable growth and measurable business impact.

Roles & Responsibilities

Platform Strategy & Growth

• Own and evolve Betches’ multi-platform distribution strategy, defining the role each platform plays in audience growth and revenue

• Drive audience growth, engagement, and retention across YouTube, Instagram, TikTok, and Snapchat

• Lead the build and scale of YouTube as a priority growth and monetization channel

Revenue & Monetization

• Own platform-driven revenue performance, identifying opportunities to increase monetization efficiency

• Develop scalable models that convert audience growth into predictable revenue

• Evaluate platform performance and prioritize investment based on commercial impact

Performance Optimization

• Establish testing and optimization frameworks (A/B testing, performance analysis, cohort insights)

• Translate data and platform signals into actionable strategies and repeatable growth levers

• Ensure content consistently meets or exceeds performance benchmarks

Cross-Functional Partnership

• Partner closely with Content, Creative, and Brand teams to align distribution strategy with content development

• Work with Commercial and Revenue teams to support monetization and partnership opportunities

• Create strong feedback loops between performance data and creative decision-making

Leadership & Team Development

• Lead and develop a high-performing distribution team focused on accountability, experimentation, and results

• Build systems, processes, and workflows that enable teams to scale efficiently

• Foster a culture of data fluency, speed, and continuous improvement

Platform Expertise & Operations

• Build and maintain strong relationships with platform partners (e.g., Meta, YouTube, TikTok)

• Stay ahead of algorithm changes and emerging trends, adapting strategy accordingly

• Implement clear KPIs, reporting, and forecasting to track performance and inform decision-making

Qualifications

• 6-8+ years of experience in digital media, content distribution, or platform strategy

• Proven track record of scaling audience growth and monetization across social and digital platforms

• Deep understanding of platform algorithms, audience behavior, and performance metrics

• Experience leading teams and building scalable systems in fast-paced environments

• Strong analytical and commercial mindset, with experience driving measurable business outcomes

• Ability to operate cross-functionally and influence stakeholders across content, creative, and revenue teams

• Entrepreneurial, hands-on approach with the ability to move between strategy and execution

Compensation

The expected annual base salary for this role is $140,000 - $160,000. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.