Digital editor & audience engagement lead

The digital editor is responsible for the daily digital presence of Adirondack Explorer. This role ensures our journalism reaches the widest possible audience through savvy social media management, high-performing newsletters, and meticulous website oversight. You will be the primary bridge between our deep-dive reporting and our community of readers, donors and Adirondack enthusiasts.

Primary responsibilities

Social media & community management Platform strategy: Execute a daily engagement plan across all social media channels. Content creation: Utilize Canva to produce graphics, trivia, and reels that deepen the readers connection to the Adirondacks beyond just link-clicks. Moderation: Monitor comments and DMs across all channels to foster a healthy, informed community dialogue. Newsletter & email marketing Production: Edit, link-check, and schedule all weekly newsletters via Mailchimp. Growth & hygiene: Implement strategies to grow the subscriber base while periodically purging inactive users to maintain list health. Website & digital operations Performance tracking: Use Chartbeat and Google Analytics (GA4) to monitor real-time traffic and monthly KPIs, reporting trends to the editorial team. SEO & UX: Continuously optimize headlines and metadata; work with Newspack to improve site user experience and package evergreen content into landing pages. Daily content posting: Help prep and schedule stories in Wordpress. Fundraising & events Campaign support: Partner with leadership on major biannual fundraising drives. Event logistics: Pitch in on helping to publicize organizational events. Technical skills and qualifications Software proficiency: Mastery of Mailchimp, Canva, event management and fundraising tools. Analytics: Experience with Chartbeat and Google Analytics is highly preferred. CMS mastery: Comfort working within WordPress, specifically the Newspack platform. Editorial eye: Ability to identify breaking news that warrants a Special Alert email. Journalistic standards: Ensuring all digital copy meets high standards of journalism. AP style knowledge is a must.

Requirements

Minimum of bachelors degree in journalism. 13 years of newsroom experience.

How to apply

Please send your resume and cover letter to Melissa Hart, editor, at [email protected].

This position pays $53,000 a year, with generous paid time off, including a week around the year-end holidays, a stipend for health insurance and a 403(b) employee retirement plan.