Senior Product Manager, Ad Experience
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Mission Overview & Responsibilities :
The New York Times is hiring a Senior Product Manager, Ad Experience to define our strategy for continued growth and expansion in our digital advertising business, with a focus on our Games products. You will lead a cross-functional product development team to lead the evolution of ad products and our programmatic tech stack to deliver innovative, high-impact advertising experiences that fuel sustainable revenue growth. Your product development team consists of product managers, engineers, data analysts, and designers.
The Ad Experience team is responsible for our digital advertising monetization strategy across our surfaces, balancing the needs of our advertisers and maintaining a premium experience for our users. You will manage the ad monetization strategy of our Games experiences, considering the right moments to deliver an advertiser's message, and improving on the types of formats and placements that create new incremental revenue opportunities. You will also define our programmatic ad tech stack and seek opportunities for yield optimization.
You will collaborate with the Games product, design, data, and engineering teams to build a thoughtful ad strategy that reflects our user and enterprise goals, execute that strategy and measure its effectiveness. You will also collaborate with members of the advertising department, including ad product marketing, sales, planning, and ad ops teams to understand advertiser needs and support our go-to-market strategy.
This is a hybrid position based in our New York City office.
Responsibilities :
Product Strategy
Be the domain expert for our Games advertising business and help define its growth trajectory
Create short and long-term product visions by identifying unmet needs
Conduct user sessions to better understand our users - from Advertisers to readers to internal operations
Product Execution
Develop and prioritize the product strategy for your portfolio based on partner needs, industry opportunities, and established performance metrics, and input from partners and company leadership
Lead the product development lifecycle from discovery to delivery
Define performance metrics and counter-metrics for product area
Stakeholder Management
Lead meetings with clear goals, agendas, and action items
Ensure agreement by communicating your team's priorities and roadmap, and soliciting feedback
Demonstrate expertise communicating at all levels of the organization
Team Health
Facilitate an inclusive team
Coach and mentor product managers on the team
Provide unsolicited, constructive, and actionable feedback to colleagues
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
You will report to the Director of Ad Experience
Basic Qualifications :
5+ years of digital product management experience
2+ years of experience working in Ad Tech
Experience collaborating in a matrix environment with a variety of teams and experts, and working with marketing and operational partners
Experience summarizing user data and customer research into applicable product insights
Experience discovering new capabilities, tactics, and information to help grow business and goals
Preferred Qualifications :
1+ year experience of exposure to app ad monetization or or mobile gaming
Experience working in a media company with exposure to programmatic and direct sold products
#LI-Hybrid
REQ-018736
The annual base pay range for this role is between:
$144,000 - $160,000 USD
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here .
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
For information about The New York Times' privacy practices for job applicants click here .
Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site . The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.
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