Lifecycle Marketing Manager

Lifecycle Marketing Manager PMOUNTJP00001237

• Hourly pay: $75/hr
• Worksite: Leading digital streaming network (New York, NY 10036 - Onsite)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 9 Month Assignment

A leading digital streaming network seeks a Lifecycle Marketing Manager to lead the execution, optimization, and performance of personalized onsite lifecycle marketing campaigns across web, mobile web, and connected TV experiences.

Lifecycle Marketing Manager Responsibilities:

• Build, configure, QA, launch, monitor, and optimize personalized onsite lifecycle campaigns using Redfast/Recurly Engage, leveraging behavioral, geographic, subscription, device, and audience targeting across multiple global markets.
• Manage audience segmentation, journey orchestration, trigger configuration, frequency capping, campaign prioritization, and automation while ensuring high-quality execution across web, mobile web, and connected TV platforms.
• Partner with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to translate business objectives into scalable onsite personalization experiences and lifecycle marketing initiatives.
• Monitor campaign health, troubleshoot production issues, analyze campaign performance, execute testing strategies, and recommend optimizations to improve customer acquisition, engagement, retention, subscription growth, and monetization.
• Support technical implementation of marketing initiatives, maintain campaign documentation, coordinate localization and promotional content, and contribute to process improvements within a fast-paced, agile environment.

Lifecycle Marketing Manager Qualifications:

• 3-5 years of experience in marketing automation, lifecycle marketing, or product marketing.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Hands-on experience with Redfast/Recurly Engage.
• Understanding of subscription-based business models, including premium tiers, upgrades, downgrades, renewals, price increases, churn, and customer lifecycle management.
• Experience managing multiple concurrent campaigns and collaborating with cross-functional stakeholders in fast-paced environments.
• Strong analytical skills, exceptional attention to detail, and experience interpreting campaign performance to drive optimization.
• Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or similar lifecycle marketing platforms is preferred.
• Familiarity with SQL, Customer Data Platforms (Segment, mParticle, Tealium, Adobe Experience Platform), experimentation frameworks, APIs, webhooks, localization workflows, and event-driven marketing architectures is preferred.
• Experience in streaming, subscription, digital media, eCommerce, or D2C environments is preferred.

Shift:

• 9:00 am to 6:00 pm.

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