AVP, Brand Activation (LOP, Hair Color)

L'Oreal
New York, NY
Job Title

Assistant Vice President, Brand Activation (Category Lead) – L’Oreal Paris

Division: Consumer Products Division

Location: New York, NY (Hudson Yards)

Reports To: Courtney Zhe

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Mission

The Brand Activation team owns the national activation strategy and develops standardized Go-To-Market materials to drive the L’Oreal Paris brand vision to customer and consumers.

Core Responsibilities

  • Serve as primary voice of the brand for category business development team and key account teams
  • Represent voice of the customer across brand-driven conversations
  • Drives shopper activation plan & in-store displays
  • Connects Sales to Brand vision – and connects Marketing to Retail realities
  • Owns go-to-market kit and selling materials
  • Drives channel strategy for brand

Provide Input To

  • Brand Marketing- Provide retailer context to internal brand marketing teams
  • Field Customer Teams- Brand activation ensures that all customer activations are aligned to brand visions and priorities
  • Merch ops – Brand activation ensures brand visions are captured in wall strategy

What’s In It For You

  • Salary Range: $147,500 - $210,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement?

At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
Posted 2026-04-03

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